Lei Jun, the CEO of Chinese mobile phone manufacturer Xiaomi, has confirmed that due to environmental considerations, the upcoming Mi 11 mobile phone will not have a charger. Although this is against providing another reasonable point of plastic packaging similar to all other chargers that people already own, Xiaomi joined the ranks of other mobile phone manufacturers, who mocked Apple a few months ago because they did not include iPhone 12 charging. Device.
Jun said in a speech on the Chinese social media site Weibo that people have a lot of chargers, which puts a burden on the environment, so the company cancelled the Mi 1
Apple’s decision not to include the charger in the iPhone 12 was ridiculed, and competitors such as Samsung reminded customers in advertisements that “your Galaxy comes with a charging brick.” However, due to rumors that Samsung will not include a charger in the upcoming Galaxy S21 phone, the Galaxy ad has apparently been deleted.
Soon after the iPhone 12 was released, Xiaomi tweeted the “no out of the box” Mi 10T Pro message and added a short video clip showing the Mi 10T box with a charger. Perhaps the takeaway here is that the company should let the marketing team understand future product decisions?
In fact, there are good reasons not to include redundant chargers in new phones, especially if these chargers are the same as many other chargers that most people already own. However, as phone manufacturers continue to increase the price tags of new devices, they seem to be somehow looking for less things to customers than in the past (no headphone jack, no charging brick).
Is the next step just to remove the packaging box and hand over the new phone to the customer in the form of bubble wrap or paper bag? I think we will find out.