As society emerges from the coronavirus pandemic, Will.i.am believes that people will continue to use protective equipment such as face coverings.
The rapper and entrepreneur announced on Tuesday that he has teamed up with Honeywell (China) to bring two versions of high-tech masks called “Xupermask”. According to Will.i.am, the mask combines protection, design and usability into a product.
The founding members of the black eyed peas said that this mask will be on sale on Wednesday and is of great value to consumers, just like a pair of Air Jordan shoes are used in sports shoes.
Will.i.am told CNBC̵
The mask is also designed to allow breathing to pass through the covering easily. This is where John Waldron and his team at Honeywell provide HEPA filters. Waldron is the Chief Executive Officer of Honeywell’s Safety and Productivity Solutions business.
He said: “This particular Xupermask has a very unique patented filter design. We are proud to bring first-class filtering effects without sacrificing usability or fashion.” “I think we are trying to blend the best of both worlds.”
will.i.am showcases the innovative facial technology concept XUPERMASK for the first time
The retail price of Xupermask is US$299, and Will.i.am believes its value lies in the functionality and fashion of the protection technology. It embeds features such as LED lights, three-speed fans and noise-cancelling headphones, which are designed to solve a series of facial discomforts.
Will.i.am described these masks as inspired by “futuristic sci-fi movies”, which were brought by Ironhead Studio creative artist designer Jose Jose Fernandez, who designed the masks for Spiderman, Black Panther and Tron.
“I think people will continue to wear masks, [if] Masks like Xupermask also have other functions, I think you will [be] Give people a choice,” Will.i.am said.