PlayStation 5 is not a good start in Japan-in fact, it is expected to become the best-selling Sony game console in Japanese history.
In Japan, PlayStation 5 is not a good start. As Japanese audiences lose interest in the brand, Sony̵
Since Sony moved its PlayStation headquarters to California in 2016, the company’s gaming business has been deviating from its Japanese ancestry. The company changed the command button of the Japanese DualSense controller from O to X to be more in line with Western control schemes. Japanese gamers were dissatisfied with this change and went to the Internet to express their dissatisfaction.
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Compared with Japan, the circle and X symbol also have a deeper meaning in Japan. The circle translates as “OK” or “correct”, while X is interpreted as “No” or “Not available.” The sudden change surprised Japanese audiences, especially because the previous PlayStation system did not have a westernized control layout.
The revealing display of PS5 also makes Japanese consumers smell bad. The video shows no Japanese narration, and there are some problems with the font and translation of the subtitles. Many Japanese gamers feel that they have been pushed away to make room for the US and European markets. Sony’s poor handling of translation may have caused some Japanese gamers to dismiss the company and the console itself. Sony and PlayStation originated in Japan and are popular among Eastern audiences, but now they feel that Sony is catering to the West while pushing Japan backward.
There are also some controversies surrounding Sony’s censorship policy. The gaming giant has a history of censoring high-stakes Japanese games, regardless of whether their ratings have been strict. Sony’s strict guidelines frustrated some Japanese developers and caused some developers to abandon the platform altogether. Japan tends to accept high-level games that are taboo in the West, and Sony’s decision to apply Western ideals to Japanese games may lead to a gradual decrease in consumer interest in PlayStation 5.
PS5 is currently expected to become the best-selling PlayStation system in Japanese history. Although the system broke sales records in other parts of the world, it is still trying to attract Japanese audiences like previous PlayStation consoles. Sony’s new censorship system and shifting focus on Western audiences seem to have caused Japanese gamers to switch to other systems. Sony needs to attract the Japanese market as soon as possible before shutting it out completely.
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