We reported exclusively this week that the upcoming Google Pixel 6 will be the company’s first smartphone running on a custom-designed chipset, which is currently called “Whitechapel.” This move has a major impact on the entire Pixel lineup, but why did Google do this in the first place? Let’s take a look at the potential pros and cons.
First of all, it is important to note that now, all of this still exists Speculation.what are we going to do know Currently, information about the “Whitechapel” is very limited. However, the reported content provides us with a better picture.
What we are know About the Whitechapel?
Report from Axios The first thing is to put Whitechapel on the map. The report claimed that the chip was designed by Google, but to a certain extent it was provided by Samsung. Obviously, Samsung will also undertake the task of producing the chip. As far as the specification is concerned, there is nothing left to do except that this is an 8-core ARM design. The original report also mentioned that Whitechapel will have a “dedicated section”
For now, nothing more know About this chip. However, we can speculate on many things.
What benefits will Pixel 6 get from Whitechapel?
The biggest question about Whitechapel is what are the advantages. After all, Qualcomm Snapdragon chips are used in millions of Android phones every year, and they are constantly improving, especially when more and more cost ranges are widely used. However, Google can benefit from its own chips in some key areas.
First of all, what was mentioned in the original report is- Optimize chips for specific tasks. This is actually a job that Google’s Pixel phones are no strangers to. The Pixel 2 series witnessed the debut of the Google chip called “Pixel Visual Core”. The custom chip is designed to accelerate the AI-heavy processing of pictures taken on the Pixel and enable these processing in third-party applications. This chip does not exist in Pixel 3a, 4a, 5 or 4a 5G, and although it does not really break the experience, the processing speed is definitely worth mentioning. Pixel 4 and 4 XL introduced an upgrade to the chip, the “Pixel Neural Core”, which is said to increase the speed of Google Assistant. Another custom design for Pixel phones is Titan M, which is a security chip that is used to strengthen encryption and store data such as biometrics.In theory, using a custom chip, Google can All Integrate it into a chip.
Google can also benefit from Whitechapel in Pixel 6 Long-term software support. According to today’s status quo, Pixel phones running on Qualcomm chips can only be updated for three years. Compared with iPhone six to seven, this is not terrible, but disappointing. A large part of the reason why Pixels cannot get longer support is due to Qualcomm. Google has cooperated with Qualcomm to provide up to four years of support for future chips, but this still creates a difficult situation for Android OEMs. They may miss you More than three to four years, but because of Qualcomm’s support schedule, it can’t be done reasonably.
one more Potential Abandoning Qualcomm can help the Pixel by cost.There are too many unknowns to say what is out of reach, but custom chips can Compared with buying from Qualcomm, it brings a more affordable cost to Google. This may mean that Pixel 6 may be better than Pixel 5, which uses the second layer of Snapdragon 765G instead of Samsung, OnePlus and other flagship products that use Snapdragon 865. If the cost is low enough, then the chip can appear in Google’s cheap Pixel phones. However, the potential obstacle may be Google’s production scale. Pixel sales are not large, so the cost may be proportionally higher.
What are the potential disadvantages?
Whitechapel in Pixel 6 may have many other advantages, but what about the potential problems?
First of all, there are Original performance. Google seems to be working with Samsung on the design, which is good, but Samsung’s own Exynos chips are notorious for being far behind Qualcomm. With Qualcomm’s expertise, Google is extremely unlikely to be on par with Snapdragon in terms of performance. This may be a lot of disadvantages, but as mentioned above, in an ideal situation, Google can find a middle ground, with lower performance than the Snapdragon 800 series chips, but the cost is similar to the Snapdragon 700 series.
Similarly, switching from the established “normal” state may result in Compatibility issues Use Android apps and other functions.Again, there is Too much We don’t even know this chip, and can’t even begin to guess what these problems might be, but the potential does exist.
There are elephants in the room too. After five generations of Pixel came out, Google has proven that it may not be so good in terms of hardware.The company’s track record is not as good as that of Stellar QC And wrong galore. Pixel 3 lists a series of hardware issues, and Google must even issue a better warranty after Pixel 2’s release issues. When Google produces its own chips, please keep this in mind, because they have to add additional core components. The device is further under their control.
Are you excited about Google’s custom chips?
We don’t know much about custom Google chipsets. They may be great, and they may fail completely. Everything is up in the air now. But what is exciting is the potential. What Google is doing is something other (related) Android manufacturers don’t have. Samsung manufactures its own chips, but they are not used globally. Huawei, another Android OEM manufacturer with its own chip design, is rapidly declining.
Qualcomm and MediaTek essentially have a duopoly on Android chipsets. Whitechapel in Pixel 6 will not change this, and even when Google fully adopts Whitechapel in the rest of the Pixel series, the number of Pixel sales will still not change. But this is exciting potential.
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