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Why 49ers-Cardinals Saturday Amazon Special will be the only non-television TV show this season



The NFL week 16 schedule includes a rare Saturday three consecutive championships, but this is not the only rare event in the game on December 26. For the second time in history, the NFL has granted exclusive rights to the game. Games to Internet companies.

If you have an NFL network, you can watch the early game (the Lions’ pirates) and the evening game (the Raiders’ dolphins) at 8:15 p.m. Eastern time on Saturdays, but you will not be able to watch scheduled in the Eastern United States The middle game between the 49ers and the Cardinals at 4:30 pm.

The only way to watch the game is to stream it via Amazon Prime or Twitch. The NFL grants the exclusive rights of the regular season to non-TV networks. This is a very rare thing and almost never happens. The only time the league allowed a streaming company to broadcast a game was in 201

7, when Yahoo acquired the right to play the Ravens-Jaguars game in London.

This time, as part of a new streaming deal signed between the Internet giant and the National Football League (NFL) in April, Amazon won an indie game. The deal not only gives Amazon the right to play Thursday’s games before 2022, but the deal also includes a game for Amazon that will not be available on any national TV station, and the game was played on Saturday afternoon in Arizona. A game.

Of course, the NFL will not completely give up the TV show of the game. According to the league’s broadcasting rules, both teams in all games must broadcast all games on aerial TV, which means that the only way to watch 49ers-Cardinals games on TV is to live in Phoenix (it will be on Fox-10 Play) or if you live in San Francisco (it will play on the NBC Bay Area). Everyone else must watch it on Amazon Prime or Twitch.

The game is actually produced by CBS, which means that if you watch Amazon live broadcast, you will see some familiar faces such as Andrew Catalon (play by game), James Loveton (analyst) and Sheri Burruss (side business).

If you want to know why the NFL offers indie games to Amazon, there are many reasons. On the one hand, Amazon paid a lot of money for this, but more importantly, it enabled the league to understand the national demand for games that are only available through streaming. The NFL’s current TV deals with each network will expire after the 2022 season (ESPN expires after the 2021 season), which means that the league is currently in in-depth negotiations to expand these agreements. One of the NFL’s options may be to sell some kind of streaming media package. If this happens, don’t be surprised if it involves the Sunday Ticket on DirecTV.

According to a report in Sports Business Magazine, Amazon Prime Video, ESPN+, NBCUniversal’s Peacock and DAZN may all be interested in obtaining the rights to the Sunday ticket, which will allow them to broadcast off-site games to any subscriber.according to New York Post, Amazon may also finally try to obtain the exclusive rights to “Thursday Night Football”, so in the next few months, with the bidding price of landing NFL games, many changes in the streaming media field may occur.

In any case, if you have forgotten how to watch every Saturday game in week 16, here is a short reminder:

  • Lions Pirates: 1:00 PM Eastern Time (NFL Network)
  • The 49ers of the Cardinals: 4:30pm EST (Amazon Prime Video and Twitch)
  • Dolphins in the strategy: 8:15pm EST (NFL network)

The Pirates will defeat the Lions for a playoff spot, and the Raiders will be officially eliminated if they lose to the Dolphins.




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