Last year’s CES in Las Vegas, Nevada, marked the last time in a long time. Many of us will chat face to face, exchange invisible breath droplets, deal with the same small bacterial objects and Enjoy food and drinks in the window restaurant.
This year, due to the continuing pandemic, the annual CES is entirely on our computer screens. Monday, January 1
Experiencing CES from a distance poses some obvious challenges for those of us reporting at the show. We can’t walk the nearly 3 million square feet of exhibition space, nor can we actually try the new products on display. However, we will try our best to provide you with expert analysis of this year’s technology event, which is based on a large number of virtual briefings and collective experience covering CES over the past few decades. So, start Zoom and attach the VR headset, and get ready to move on.
Make us smaller
On the bright side, if you want to check CES this year, you don’t need to spend money on registration fees, airfare or accommodation. You can watch all announcements and events in your pajamas.
But there is no doubt that this year’s CES has been reduced. The Consumer Technology Association, which hosts CES, said that about 1,800 exhibitors will be part of this year’s show. Less than half of the 4,400 exhibitors who showed technology last year. CTA also pointed out that as an all-digital event, “the show will be used by global audiences”, but declined to disclose the actual number of registered virtual CES this year. Last year, an estimated 170,000 people participated in person.
Some technology companies chose to withdraw from CES this year or publish product news on their own schedules. Amazon will have no official presence, although you might expect to see its Alexa voice assistant appear in hundreds of products. At the recent CESs, Google has installed a huge Googley device near Las Vegas. Google said it will hold a partner meeting, but otherwise it will withdraw from the show. Microsoft President Brad Smith (Brad Smith) will give a keynote speech on technology as both a weapon and a tool (this is a particularly relevant topic), but most of the news about Microsoft at CES will come from its PC manufacturer cooperation partner. Facebook and its Oculus division will also not participate. Instead, the company chose to mock the upcoming “smart glasses” in a blog post earlier this week. In any case, at present, Facebook’s main focus is its role in undermining American democracy.
Samsung and LG Electronics will host a virtual press conference and will briefly introduce their new displays and home appliances. But it’s worth noting that Samsung will hold its annual Galaxy phone unveiling ceremony on January 14.in CES, but not part of CES. We will also pay close attention to Monday’s press conference with Intel and Sony. Highlights of the keynote speeches included speeches by the CEOs of General Motors, Verizon and AMD.
See but don’t touch
So what new technology will Will we see it next week? WIRED’s Parker Hall said that some exciting things are happening in the TV field. The most amazing TV we saw before the conference was Samsung’s new 110-inch MicroLED model. (MicroLED is a relatively new display technology that uses tiny non-organic LEDs, three per pixel, and can provide perfect contrast.) More and more TV manufacturers are also promoting 8K screens, including Samsung , LG and Sony, and low-cost TVs like TCL and Vizio. This may seem like a trivial matter, but many new TVs this year will have upgraded HDMI 2.1 ports, so the new PlayStation 5 and Xbox Series X game consoles can run at their full 120 Hz voltage on the display.
Some TV manufacturers may postpone the announcement until the spring when most new TVs start to go on the market. When you can’t show off the amazing OLED waterfall yourself, it’s hard to hype it like a display. 8K displays also have the same caveat as 4K a few years ago: it will take some time for 8K content to be widely used.
CES is usually a good opportunity to test new laptop technology, even if we don’t see some of them have to wait until autumn to ship. (It turns out that a laptop is an indispensable tool. You will do these things when you are relieved from the epidemic and work to go to school for your children at home.) You often hear “The PC is dead, and the PC is not dead.” Founder and CEO Patrick Moorhead said. Principal analyst of Moor Insights & Strategy. “But I see a lot of action on computing devices, especially around ACPC, a personal computer that is always connected.” This means that we may eventually start to see more cellular-enabled ARM-powered PCs, so if we can in the future “Away from home” again, we will always maintain a data connection.
WIRED’s Scott Gilbertson (Scott Gilbertson) said this is also “the year of AMD laptops.” Starting from the Chromebooksto high-end game console, manufacturers provide AMD models and the usual Intel-supported options. AMD’s Ryzen 3000 C-series chips (optimized for Chromebooks) will launch new models from Acer and other PC manufacturers later this year. Scott also said that support for Wi-Fi 6 and a better-looking display with a higher refresh rate will become the standard configuration of notebook computers in 2021 to meet the needs of modern games. The entire WIRED Gear team hopes that laptop webcams will get better in 2021. This is a belated improvement.
Call the future
Most major smartphone manufacturers will hold a separate launch event sometime in 2021, as if they have been at least ten years old. But some mobile announcements made during or around CES will herald a lasting trend.
Wired senior associate editor Julian Chokkattu told me that this year, we are likely to see almost all mobile phone manufacturers offer 5G phones for less than US$400. Qualcomm has just announced that its Snapdragon 480 chip for low-cost phones supports 5G. The result is that Qualcomm can now provide 5G across its entire range of phone processors, not just high-end chips. Of course, wireless operators will continue to have conversations about building 5G networks-hope to hear more about this topic in a keynote speech by Verizon CEO Hans Vestberg on Monday night. Although Moorhead stated that he should not expect any “announcement of swinging in the room” around 5G.
Even if it is not announced at CES, it will be launched in smartphones later this year: foldable and rollable display; high-end Android phones running on the fluffy Snapdragon 888 chip; support for the new Wi-Fi 6E Standard; The screen refresh rate is higher; And, the tip from Apple is that the number of phones with charging adapters in the box has been reduced.
If another trend emerges during the Covid-19 pandemic and is likely to continue in 2021, it is our obsession with houses-working in houses, plowing in houses, and renewing houses. Or, as the veteran author Adrienne So puts it, “The company is betting that we want to keep the carpet clean, keep the tone of the abs and keep the hips fresh”. (We may even see commercial restrooms that analyze your poop.)
Companies such as Samsung, Roborock and Eufy will showcase robot vacuum cleaners with eye-catching designs and new cleaning technologies at this year’s CES. Bathroom fixtures will become “smarter”-yes, more home appliances have Wi-Fi and Bluetooth chips inserted.
In terms of connected fitness, most wearable device manufacturers are skipping CES this year. But this means that it may be a year, hardware innovation will be ranked second in the software field, focusing more on smart exercise and recovery applications, artificial intelligence-driven running coaches and personalized training services, all of which can be used in your Run on your own phone or smart watch.
Of course, in severe health crises, there is always a sprint for technological solutionism: Wired writer Boone Ashworth said that he is gaining many opportunities for high-tech cleaning tools. Think of hand-held air purifiers, antibacterial screen protectors, and non-contact disinfection stations, which will disinfect when you show ads. Some of these methods are more legal than others, but you can rest assured that for many of us, disinfecting things can be a lingering problem even after the pandemic is over.
We will not be able to really capture Atmosphere At this year’s CES, it was peculiar and novel, the size and scale of the display and the fashion sense of the concept car. Not to mention that the pandemic has had a devastating impact on the tourism and hotel industry in Las Vegas, and the cancellation of major events like CES will only exacerbate the trauma. However, the CTA stated that this year’s CES is not meant to replace or remake the in-person trade show. The organization “looks forward to returning to our hometown of Las Vegas in 2022 and beyond.” I never thought about writing this article, but I also look forward to returning to CES in Las Vegas one day.
WIRED’s Julian Chokkattu, Adrienne So, Parker Hall, Scott Gilbertson and Boone Ashworth contributed to this report.
This story originally appeared on wired.com.