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“We learn from the past”



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Let’s face it. Microsoft’s performance in Japan for Xbox is poor.In the past few years, Microsoft even stopped participating in the Tokyo Game Show, but this year The company is back.

At least in the virtual version of the show.

In the pre-recorded message, executive Phil Spencer talked about Xbox and Japan, and started his speech with a simple greeting in Japanese, adding that he was looking forward to visiting players in Tokyo again.

“Japan is a superpower in this industry, with iconic characters and games. This is a highlight in the history of hundreds of millions of players worldwide,” Spencer said. “Yakuza, Metal Gear Solid, biohazard, character, Dragon Quest, Final Fantasy, Even recently, Protect the animals. “

“Japan and its creators have shaped the magic we expect to have when playing games.”

Spencer continued to discuss how much Japan has had an impact on games around the world, including Xbox fans and Xbox team.

“As we bring the game to more devices, more countries and more people, we hope to see more players fall in love with the imaginary stories and characters in Japan.”

He continued: “Japan is our fastest-growing region in the world.” “We learned from the past.” Therefore, Microsoft will launch its new hardware in Japan at the same time as the rest of the world.

“Since we launched Game Pass for consoles and PCs in Japan in April this year, we have seen more players on Xbox devices, games and services than at any time in the market.” Game Pass may eventually be enough to become a Japanese player. The reason for multiple people joining. So far, the situation has definitely improved: as Spencer stated, monthly users of Xbox games have increased by 82% year-on-year.

Sony is a strong opponent, especially in Japan, people need a good reason to buy game consoles. Perhaps the lower-priced Xbox Series S and Game Pass will be more attractive than previous generations. Maybe not. However, this presentation is the most optimistic Xbox sound.n For a long time, Japan.


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