The pandemic has lured millions of enterprising Americans to own pets, and Wal-Mart hopes to sell them insurance.
The world’s largest retailer said Thursday that it has partnered with insurance provider Petplan, which offers a 10% discount on veterinary expenses and is underwritten by XL Specialty Insurance Co. in Stamford, Connecticut.
Wal-Mart’s efforts to enter the lucrative pet industry also include a partnership with Rover, a pet care and dog service that Wal-Mart describes as a one-stop shopping experience for pet owners-Wal-Mart Pet Care-has the following capabilities : Buy pet medicine at Wal-Mart pharmacy.
“As the adoption rate has soared due to the pandemic, more and more people are becoming pet owners. This is an excellent time to launch extended services for our customers at Walmart Pet Care Center. “Melody Richard, vice president of commodities, said in a statement.
In order to attract Wal-Mart customers to use this set of services, Wal-Mart provides a $20 gift card for the first Rover reservation, and a $20 gift card after the fifth reservation in six months.
Wal-Mart said it may be more challenging to convince customers to buy pet insurance, because 98% of pets are uninsured.