Now, in addition to buying cat and dog food in bags, pet owners can also purchase insurance from Wal-Mart and find sitters for their beloved animals.
Starting Thursday, the retailer said it will sell Petplan’s pet insurance and connect customers to activities such as dogs through Rover. It is launching Wal-Mart Pet Care, a new landing page on its website, and it is the central hub where customers can find its full range of animal products and services.
Melody Richard, vice president of Walmart Pet Company, declined to share the terms of the deal with Petplan and Rover. She said that Wal-Mart customers will receive unique discounts and privileges. Through large retailers, customers can save up to 1
She said: “We are committed to bringing our customers and beloved pets into a trustworthy, convenient and affordable program in their lives,” she said. “And we will continue to focus on this.”
At a time when more and more Americans adopt new dogs, cats and other creatures, Wal-Mart is increasing its pet products. The popular pet boom has also turned chew toys, seasonal clothing and pet supplies into the most popular gift categories during this holiday season.
Even before the pandemic, pet care was a growing market. Jefferies’ research shows that in the next four years, the US pet care industry is expected to grow from a $53 billion market to $64 billion.
This increases competition among companies that want a larger share, including large supermarkets like PetSmart and Petco, large retailers like Walmart and Target, and e-commerce companies like Chewy.
In late October, Chewy launched a telemedicine service that allows customers who subscribe to AutoShip services to negotiate with veterinarians on common issues. With the struggle of some specialty pet retailers, Wal-Mart and Chewy may also gain market share. Pet Valu announces plans to close 358 stores across the United States this month
Wal-Mart estimates that 90 million pet owners shop in its stores and websites. Last year, it opened the online pet pharmacy WalmartPetRX, which sells prescription drugs and hundreds of brands for dogs, cats, horses and livestock.
By providing a variety of services, the retailer hopes that pet owners can spend more in their stores. For example, a customer who obtains pet insurance through Wal-Mart may purchase pet medicine at a pharmacy in the future.