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Under Armour sells MyFitnessPal for $345 million



Endomondo’s service will be discontinued at the end of this year, while the other fitness platforms in Under Armour’s “connected fitness” section MapMyFitness will remain in the company’s hands. The company said: “The MapMyFitness platform, including MapMyRun and MapMyRide, as well as the footwear business connected to it, remains a key element of Under Armour’s digital strategy.”

Update (10:41 AM EDT): Modified this article to correct spelling errors in the name of Under Armour.


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