قالب وردپرس درنا توس
Home / Business / Under Armour sells fitness apps it bought in 2015

Under Armour sells fitness apps it bought in 2015



Under Armour announced on Friday that it will sell the MyFitnessPal platform to Francisco Partners for $345 million.

Under Armour acquired MyFitnessPal for approximately US$475 million in 2015.

With the emergence of family games, HASBRO income has decreased

Patrik Frisk, President and CEO of Under Armour, said: “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategy and assets are prioritized to engage more deeply with our target consumers ( Dedicated executives) to build connections.” “As we work to build a single, cohesive UA ecosystem, this announcement reduces consumer brand awareness by bringing our long-term digital strategies closer together. The complexity of the trip. In addition, in the long run, it provides us with investment flexibility, which can bring greater returns and value to shareholders.”

;

Stock code Safety continued change change%
UAA Armor company 13.79 +0.48 + 3.61%

Christine Wang, head of Francisco Partners, praised this transaction.

Ant Group, the largest IPO ever, plans to raise $34.5B

“MyFitnessPal supports the continued health and fitness journey of more than 200 million users, and we are excited to work with this business to become an independent company and continue its long history of continuous revenue growth, organic user acquisition and unique consumer propositions,” she says.

The transaction is expected to be completed by the end of the fourth quarter of 2020.

MyFitnessPal was established in 2005. Users can use the app to track fitness goals and connect with Facebook friends to help lose weight.

Click here to start FOX business anytime

When 150 million accounts were compromised, the app was still the subject of data breaches in 2018. No credit card number or social security number was stolen. The user at that time needs to change his password.


Source link