Banning President Trump from Twitter not only cuts his personal communication channels, but also curbs the home industry of lobbyists and advisers who use their monetization capabilities to attract customers into his Twitterverse.
Why it matters: Trump’s social media positioning provides K Street with a unique way to solve a problem that is either noticed by a really important person in Washington or by the broad support of those who build themselves by establishing contact with him Of the person who zoomed in.
Big picture: As long as it exists, promoting customers on social media has become a daily public affairs strategy. But Trump’s unique obsession makes it add value to companies and their customers who want to get his attention.
- Asking Trump to tweet about customers or pets is gold. He has 88 million followers and uses his feed to promote people, TV shows and careers.
- Retweets are silver. Tweets from Ivanka Jr. or Trump friends (such as Rudy Giuliani) won the bronze medal.
What we heard is: A related Republican adviser told Axios that the significant connection between Trump and Twitter has allowed the influence industry to focus its attention on it, “rather than using more traditional means of communication like placing actors.
Lobbyists and publicists WHO Think of the valuable services provided to customers in the early days, even some of Washington̵
- A lobbyist told Axios that his company paid another consulting shop to produce profitable media for clients, including tweets from famous MAGA figures, such as the founding of the pro-Trump student group Turning Point USA Charlie Kirk (Charlie Kirk). Lobbyists said Kirk himself did not pay for these tweets.
- The lobbyist said: “For a company facing an existential threat, sometimes the correct Trumpfluencer’s tweets have a greater impact on the outcome than a white shoe company’s $1,200 per hour army of lawyers.” Consultants and lobbyists requested anonymity. Discuss internal company strategy in a frank manner.
Not just an influence industry. Officials in Trump’s administration are committed to ensuring that the president is flagged in tweets about his policy work.
- The FOIA’s email from the head of the Ethical Citizenship Organization in Washington on Wednesday showed that Nicholas Goodwin, the communications director of the Department of the Interior, was determined to include the @realDonaldTrump handle in the agency’s Twitter dispatch.
- In an email, Goodwin emphasized the “importance of mentioning the signature of the president (and using his official @realDonaldTrump handle)” [a piece of] Legislation becomes law. “
Bottom line: The focus on Twitter in the Trump era shows how the characteristics of the government shape the way the rest of Washington works.