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Twitch will change PogChamp’s face every 24 hours



A few days ago, Twitch removed the popular PogChamp emoji, after the creator of the emoji, Ryan “Gootecks” Gutierrez, tweeted to encourage more mob violence after the riots in the Capitol. However, the spirit of PogChamp will continue to exist: today, Twitch announced that starting today, it will cycle through different versions of emoticons every 24 hours.

The reason PogChamp is popular is because it is the global hype of the site: when anything cool happens on Twitch, you can definitely see people getting stuck in the chat. As the author Ryan Broderick (also my friend, completely public) said in his newsletter “Junk Day”, Twitch may delete the PogChamp emoji to make the site truly mainstream.

Broderick wrote: “Another important aspect of this is that Twitch as the company’s long-term goal seems to have completely deviated from its reputation for providing ESPN to gamers.” “So the PogChamp collapse is basically the perfect choice for Twitch-a small change. , Indicating that they are no longer consistent with everything in Gutierrez and the specific toxic strains of the professional gaming community he represents.”

Twitch’s efforts to truly achieve mainstream relevance began in 2020, and most of the year’s time was spent internally, helping the site move there. Perhaps the biggest victory (and the strongest signal) for Twitch to begin to achieve these goals was the live broadcast of Rep. Alexandria Ocasio-Cortez (D-NY), which included some of Twitch’s biggest stars, one of the largest personal live broadcasts in the history of the site. Have a look. At the moment when the content of AOC gradually dimmed, the gap between Twitch’s influence and mainstream influence had disappeared. (Since then, the Internet-savvy Congresswoman Ilhan Omar (D-MN) Between us Perform with the all-star announcer. )

I have contacted Twitch to comment and will update this story after hearing the response.

PogChamp is dead. Long live PogChamp.




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