America loves a royal wedding. But this time, the fact that Fair Prince's fiancee is an American actress has sparked interest in Prince Harry's and Meghan Markle's 19 May wedding, which has created programming and marketing opportunities for large networks.
"It's a fairy tale, who does not love fairy tales?" Said Libby Leist, Executive Producer of NBC's "Today," which, like other Network Morning shows, all-in this week's coverage of the Royals.
"It's all about history, it's about tradition, it's about fashion," she said. "It has a little something for everyone, which is why we make it that big."
The major news channels send top anchors and an army of producers and crewmembers to capture the tradition and trim exhibit at Windsor Castle, along with a highly telegenic bridal couple. Lifestyle and entertainment networks hope that Specials ("An American Princess", "A Royal Romance") and live broadcasts on Saturday's big day will attract new viewers and drive samples from other shows.
The wedding was a goldmine for the media, partly because of Markle's background. Not only is she an actress, but, as The Crown audiences attest, Markle's status as a sexually mature, divorced woman would have automatically eliminated her as a companion for Harry, not so many decades ago. The embrace of the royal family with the sixth heir to the throne is a sign of the development of the modern monarchy.
In addition, in the midst of the relentless cycle, viewers long for a small feel-good kitchen of shocks and surprises from Washington, not to mention international conflicts and natural disasters.
"People in the States are screaming for news that's really heartwarming, people want a break from the political mess," Leist said.
"Today" regularly serves generous coverage of the British royal family. An event like a wedding is a chance to show the depth and breadth of NBC News resources. "Today" and its other NBC news programs will have as many as five camera positions along the procession leading to Windsor Castle, where the two will close the knot.
Today devotes royal wedding rage to every four hours of the program on Friday. On Saturday, the live coverage of "Today's" Savannah Guthrie and Hoda Kotb will begin at 4:30 pm ET. The anchors will sit on the roof of a local hotel along with Leist and a handful of other people who will communicate with the control room in New York. Megyn Kelly, Al Roker, Kathie Lee Gifford and Sheinelle Jones will also be helping to deliver the game-by-episode commentary.
NBC News & # 39; s special event team has been working on wedding reports for months, Leist said.
Every time you have the opportunity to do something with this international magnetism, you have the opportunity to show people what you can do. We have special graphics packages, special music. We have a special snapchat filter. We have large teams of people to do everything. We want to shine.
TLC focuses heavily on wedding fairs like "Say Yes to the Dress," "Bridal Bracket," and "Four Weddings," so he had no choice but to grow up celebrating the most famous wedding since Prince Harry's older brother William 2011 Kate Middleton walked down the aisle.
TLC will serve three hours of specials on Friday night – "Prince Harry: Wild No More" and "Meghan Markle: A Royal Love Story" and "Secrets of the Royal Wedding". It will broadcast the big event live without advertising from 5:00 am to 9:00 pm ET on Saturday and offer a recap special at 10:00 pm with wedding and style experts from its shows.
Lee hopes that interest at the royal wedding will be rehearsing the rehearsals of the other TLC shows, notably the "This Is Life Live" franchise, which is a major focus for Discovery's own Convertible, as well as a large portion of advertising the wedding of the network, the special mention of the wedding of Drew Scott, the star of HGTV's "Property Brothers", and his wife Linda Phan (19659002)] This is a particularly significant project for TLC, as it is the first opportunity for crossover As HGTV mother Scripps Networks Interactive was acquired by Discovery, Lee noted. "We let the audience know that the royal wedding is not over on Saturday, there's another one around the corner," he said.
Networks have been planning their coverage for months, but there is some unpredictability for a live event, such as a wedding, that captivates audiences and makes producers an uplifting challenge.
"What's fun to think about things like a royal wedding is that you're planning everything for months and there are always things you do not expect," says Leist. "I'm curious to see what the big story that comes out of it, you have to feel right now."
(Pictured: "Today": Savannah Guthrie and Hoda Kotb off Windsor Castle)