In the preview of the interview New York TimesKarl Swisher (Karl Swisher) will be released on Monday, April 5th. Apple CEO Tim Cook (Tim Cook) said that he has raised questions about Apple’s upcoming privacy changes to iOS The critics were shocked and claimed that they were “difficult to oppose.” . “
Apple plans to enforce App Tracking Transparency (ATT) changes after the release of iOS 14.5, which means that all apps that access the iPhone Advertising Identifier or IDFA will require user permission to allow tracking.
This has aroused criticism from some companies, especially Facebook, which believes that the new changes will harm small businesses.
Facebook said that small businesses rely on tracking to provide personalized ads, and using ATT, the effectiveness of these ads will be reduced. However, when asked in an interview how ATT will affect Facebook, Cook said that he “is not focused on Facebook” and he does not know.
Swisher asked: “What is your response to Facebook’s response-quite radical-saying that you are essentially an existential crisis for its business?” Cook replied: “Carla, what we are doing is letting users choose whether to track. I think it’s hard to fight with it. This level.”
Facebook initially opposed ATT with all its strength. However, the company has recently changed its tone. Facebook CEO Mark Zuckerberg (Mark Zuckerberg) now claims that the new changes may benefit Facebook by gaining the upper hand in online commerce.
If Apple’s changes encourage more companies to conduct more business activities on our platform, making it more difficult for them to use their data to find customers who want to use their products outside of us, then we may even be in A more favorable position platform.
Cook’s latest comments are just a summary of the full interview released on Monday, in which the CEO discussed the removal of Parler from the App Store, the power of Big Tech, and the so-called “Tim Apple.”