When Kendra Womack uploaded a short video of her aunt’s Labrador Retriever to TikTok last year, she didn’t expect what would happen next.
The algorithm of the social media application extracted the 26-year-old student and part-time barista, and threw the yellow squeeze toy to Daisy. Daisy seemed to swallow it in one breath and promoted it to all over the world. user. Overnight, this 12-second editing became all the rage and received thousands of views. Since then, 1.4 million people have witnessed it.
Ms. Womack said: “I was shocked and suspicious.” “I couldn’t believe how easy it was.”
Ms. Womack and other enterprising smartphone users around the world have used TikTok as a well-known instant access platform on the Internet. As more and more social media platforms base their business models on celebrity creators and other popular influencers, TikTok emphasized the idea of turning Nobodies into a viral sensation, as the company tried to turmoil Regain momentum after 2020.
However, some TikTok users will feel frustrated when it is difficult to replicate the viral reputation of a video through subsequent editing. TikTok̵