Norwegian Bliss sets sail for the first time on Sunday. But it not only brings guests across the seas, it also brings a racetrack with it. The Bliss is the cruise ship's newest ship and is packed with tons of things that keep guests busy as they drive to their next destination. The Bliss cost more than a billion dollars and wants to dethrone the carnival and the Royal Caribbean. "The cruise industry is growing like a weed and every ship is fully occupied and every cruise company reports record profits," said Frank Del Rio, CEO of Norwegian Cruise Line Holdings.