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The White House’s new presentation strategy: short, with many comments

He added: “They more directly show that Trump thinks the media is wrong, rather than telling the public.”

However, Trump’s supporters believe that this is an important opportunity to use the public attention gained at this gathering to promote the government’s views before passing their views through media filters.

Sean Spicer, the former White House press secretary, said: “I think Kayleigh took this opportunity to understand how many people are watching these briefings to understand the main points.” The reporter thinks this is an attack on the media , But this is also an opportunity to convey information. This is a tool to discuss what is happening in the coverage area. ”


The White House press conference under Trump’s leadership began with freedom and infamy. Spicer went out on Saturday night and incorrectly pointed out that the president’s inauguration scale was “the largest audience for the inauguration ever, whether in person or around the planet. Earth.” In the weeks and months to come, Spicer Fireworks and verbal quarrels with people in the press made the briefing necessary to watch TV.

But under the leadership of Spicer’s successor, the press conference’s press conference came to a halt, replaced by fools and TV appearances off-camera. Sanders’ successor, Stephanie Grisham, did not hold any briefings in the press room during his tenure.

Just as McEnany brought back the briefing in early May, the president also seems to have reduced his press conference.

His daily coronavirus briefing sometimes lasts for many hours because he receives questions from reporters. As the economy fades away rather than the virus, the White House is gaining more and more attention. After the president and his advisers criticized the president’s conflicting claims about the virus, and gave controversial recommendations on treatments such as hydroxychloroquine and even injection bleach, efforts were made to adjust the president’s appearance.

A White House official defended the government’s accessibility, pointing out that the president has accepted more than 55 questions from reporters since April. However, many of the appearances came from the daily briefing of the Coronavirus Task Force, which ended at the end of April. Trump also conducted 27 interviews between June and July, most of which interviewed conservative or friendly journalists such as FOX News’ Sean Hannity or conservative commentator Michael Savage.

“President Trump is by far the most accessible president in history,” said Sara Matthews, deputy secretary of the news media. “He is his best messenger and often tells Americans his thoughts via Twitter and regularly asks the media questions.”

Recently, Trump went for two weeks. Instead of answering a group of reporters’ questions in public, he chose one-on-one interviews. Paula Reid of CBS News asked McEnany about the decision on Wednesday.

McKinney said: “This president often answers questions.” “He is more accessible than any of his predecessors. I believe you will hear from him soon. He is always competent, but he is in the ellipse Shaped office works hard.”

Late Thursday, Trump did answer a pool reporter’s question.

Since Trump’s first day in office, the battle between the White House and the media has continued. Sometimes the situation even escalates to an attempt to cancel the news coverage of certain reporters, such as Jim Acosta of CNN. In the past, many media complained that the press secretary did not give a briefing in front of the camera.

McEnany has resumed the camera briefing with reporters, but has not prevented the media coverage of the debate. McEnany often uses the podium to express his criticism of media reports.

For example, on Monday, after a series of deadly shootings on the weekend, McEnany pointed out that no one had asked her questions about violence. Instead, the focus is on Trump’s tweets attacking black NASCAR driver Bubba Wallace, and claims that NASCAR’s decision to ban the Confederate flag resulted in a reduction in TV ratings, although the opposite is true.

Last week, report The New York Times reported that Russia paid bounty to the Taliban militants. McEnany slammed the story as “fake” and then ticked the list of prepared stories. She claimed that the New York Times was wrong. Too.

This format is by design. McEnany’s playing time is short, and often with opening speeches (this is a typical representative of the press secretary), but then the idea of ​​closed mouth attacked the news report.

For example, at the end of her second briefing, she asked whether the media would withdraw the understatement of the coronavirus. A month later, she asked why the reporter had not questioned Michael Flynn, Trump’s first national security adviser, and his guilty plea may be dismissed. Another time, the question about Susan Rice was opened to start a preparatory narrative about the Oval Office meeting where Rice discussed Flynn.

On another occasion, she was addicted to the danger of erasing history, questioning why HBO cancelled “Gone with the Wind” (although this was only a temporary move), and mentioned the detention of Japanese Americans under President Franklin Delano Roosevelt camp. “Should he erase from history?”

For news advocates, the strategy aims to avoid substantive discussions.

Frank Sesno of the School of Media and Public Affairs at George Washington University said, “Now this is like a theater of political singing and dancing,” he is a former CNN White House correspondent and is responsible for multiple administrations. department.

He added: “Yes, someone is speaking for the White House, yes, they are behind the camera and behind the podium.” “That’s a good thing. But in terms of providing any real information or background about the actual operation of the White House, forget it , This did not happen.”

The President has also recently avoided asking questions in the Rose Garden, even in events that are considered opportunities for questions in the press. Last week, the president announced a “press conference” on the number of people employed, but then resigned shortly after commenting on the camera. At a press conference on employment numbers and the economy-George Floyd’s death caused a stir in the country-The President broke the rules of social isolation by bringing the press together, but then refused to ask questions . Aides say they can never predict when the president will participate.

The Trump campaign criticized putative 2020 competitor Joe Biden for largely avoiding questions, and the media lacked doubt. Last week, Biden, who had strictly adhered to the government’s social evacuation guidelines, held its first press conference in 89 days. His previous news report was in the early spring, in fact to avoid gathering reporters in a space during a coronavirus infection.

Trump campaign spokesman Tim Murtaugh Tell POLITICO At Biden’s press conference on July 1, this should not be “the news event itself.”

He said: “It is worth noting that this embarrassed him.” “Of course this is what the national candidate should do.”

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