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Home / Business / The stock market in the coming week: In the Trump era, CEOs have come to power.They didn’t get out of trouble

The stock market in the coming week: In the Trump era, CEOs have come to power.They didn’t get out of trouble



The CEOs warned of the threat to democracy in Washington, filled the moral vacuum, and announced a commitment to address racial inequality. Many people have made it clear in public their position on Trump’s attitude to the climate crisis and immigration.

The White House has a new government, and in many policy areas, President Biden is more closely linked to American companies. However, when considering the role their company plays in society, business leaders should not repeat the same mistakes.

“[This] Be an opportunity to continue self-reflection,” Deepak Malhotra, a professor of business administration at Harvard Business School, told me.

Importance: The public is increasingly dependent on companies to make the right calls on political and social issues. According to the 2021

Edelman Trust Barometer released earlier this month, during the Covid-19 pandemic, companies have replaced the government as the most trusted institution.

After pro-Trump supporters swept the US Capitol, Jeffrey Sonnenfeld of the Yale School of Management conducted a survey of 40 CEOs and found that 96% of the respondents believed that they should be Trump impeached Trump and was removed from office.

Sonnenfeld told me that as the impeachment process unfolds, these leaders can now also play a role. The Senate trial is scheduled to begin on February 9.

Sonanfeld said: “I think they should continue to promote accountability, both formally and informally.” “Our government system is most of the reason for their business success-they know it.”

Then comes the looming debate on climate and other issues. In the past four years, with the dissolution of the Trump administration, companies have become accustomed to demanding leadership.

Malhotra said: “The company suddenly surpassed the government.”

Under the Biden administration, this may no longer be the case. The Biden administration has taken steps to rejoin the Paris Climate Agreement last week. But this will not change the importance of personal commitments, nor will it change the need for companies to cooperate with the government to achieve key goals.
In some debates, companies still have the opportunity to set standards. Although Biden’s call to raise the national minimum wage to $15 an hour will be opposed by Congressional Republicans, Unilever promised last week that by 2030, every worker who provides goods and services to it will receive a living wage.

One conclusion given is that only because of changes in consumer tastes, companies will be forced to continue to actively participate in social issues. After the police killed George Floyd (George Floyd) last summer and led to the killing of millions of demonstrators, it became clear that younger customers were increasingly demanding that the brands they support support such things as Black Lives Matter. cause. Workers demand the same from their employers.

Malhotra said: “Companies are forced to think about these issues, not because of President Trump, but because of what is happening on the streets, communities and their own workforce.”

Watch this space: Usually, when executives gather at the World Economic Forum in Davos next week, they will discuss the role of the company in society in the Swiss Alps. Not surprisingly, this year’s WEF January edition is fully digital, although the organization hopes to hold a face-to-face event in Singapore in the summer.

BlackRock CEO Larry Fink, Bank of America CEO Brian Moynihan (Brian Moynihan) and Salesforce CEO Marc Benioff (Marc Benioff) and other leaders There is a conversation on this topic. Pay attention to the bright spots “before the bell”.

Is Apple’s 5G iPhone on sale?We will find out

Wall Street has been counting on the iPhone 12 sales boom to increase Apple’s revenue. This week, investors will learn whether this prediction will come true.

What happened: Every iPhone release is accompanied by considerable hype.But this time there is another unknown, because iPhone 12 is the first apple (AAPL) Devices with 5G connectivity. Some analysts believe that this will trigger a huge wave of upgrades. Others are not sure whether the launch of 5G is enough to inspire this enthusiasm, especially in the context of economic downturn.

After the US stock market closed on Wednesday, Apple released its earnings report. Considering that the company’s inventory has increased by 75% over the past year (partly due to people’s fanatical expectations of iPhone 12 sales), this will be a major market event.

Wedbush Securities analyst Daniel Ives (Daniel Ives) said that this depends largely on China’s demand, and will focus on any comments on China’s economic recovery.

In a recent report to customers, Ives said: “China is still a key factor in Apple’s success secret, because we estimate that about 20% of iPhone upgrades in the coming year will come from this region.”

On the radar: Microsoft (Microsoft), Facebook (FB) with Tesla (TSLA) -All contributors to the recent market rise-will also report earnings this week.

next

Monday: Kimberly Clark (KMB) income
Tuesday: US consumer confidence; 3M (MMM), American Express (AXP), give (give), Johnson (Jiangnan), Lockheed Martin (LMT), UBS (UBS), Verizon (VZ), Microsoft (Microsoft), Starbucks (SBUX) with Texas Instruments (TXN) income
Wednesday: Fed meeting; US durable goods data; American Telephone and Telegraph Company (T), Boeing (BA), Apple, Facebook, Tesla and Whirlpool (World Health Organization) income
Thursday: US fourth quarter gross domestic product and initial unemployment rate; American Airlines (AAL), Comcast (Chinese Medical Association), Dow (Dow), MasterCard (Well), McDonald’s (MCD), Mondres (MDLZ) with visa (V) income
Friday: US personal income and expenses; caterpillar (Cat), Chevron (CVX), Eli Lilly and Company (Lili) with Honeywell (she was) income

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