According to the latest research by Inmar, a data-driven technical support service company, with the advent of winter, more than half of American consumers are considering replenishing the merchandise and basic products originally stored during the coronavirus pandemic earlier this year. intelligence.
Inmar said that when the pandemic hit the United States in March, 64% of shoppers created product inventories.
Now, about 57% of shoppers are considering replenishment because people are increasingly worried that “the second wave of COVID-1
Coronavirus do and don’t: 5 essential items
The company said that more than a quarter of shoppers (approximately 27%) are considering increasing winter stocks because of concerns that certain products will be out of stock when needed. At the same time, another 27% are more worried about the safety of in-store shopping if the second wave is to happen.
Hygiene products are once again on top of shoppers’ inventory, with 67% grabbing toilet paper and 57% looking for hand sanitizer-both were very popular in the early days of the pandemic, store shelves were empty, online retailers The charges are high. high price.
Canned food (54%), sterile wipes (53%) and tissues (52%) are also products that consumers have already stocked or plan to stock for the upcoming season.
Grocery stores, food producers have increased their inventory for the second wave of COVID-19 potential, holiday shopping fever
However, unlike their first inventory, 45% of shoppers plan to invest in new foods, such as frozen dinners, pasta, snacks and cleaning products.
The company said that overall, about 55% of shoppers plan to buy goods in-store, “this shows that brick-and-mortar retailers are still vital to consumers when buying everyday products.”
Inmar CEO David Mounts said that during this time of increasing attention, “shoppers will seek local retailers to provide consistent and seamless customer service,” especially when the shopping season arrives.
Click here to start FOX business anytime
Mount said: “For retailers, it is not only necessary to prepare for this new surge in demand, but also to create value for customers in times of crisis to maintain higher trust and customer loyalty. This is very important. important.”
But it is not clear when (if any) buying habits will return to normal.
The company said that even if the pandemic subsides, about 54% of shoppers plan to keep stocks of merchandise due to fear of another emergency.
The Associated Press contributed to this report.
Click here to read more about FOX business