A year ago, the TiVo Stream 4K dongle was priced at US$50 (currently it is US$40), using the company’s software to provide a front-end for streaming services running on Android. The idea is that with their knowledge of the content and easy-to-access knowledge, it can pull the items that viewers really want from various silos and make the cut rope easier to obtain.
At the end of 2019, the then CEO Dave Shull stated that they were betting the company’s future on this plan, but just a few months after the launch of Stream 4K, there was a problem: Google released A new Chromecast with a “Google TV” interface, which provides features such as suggestions and personal data, is very similar to what TiVo is trying to provide.
In short, the future of Android-based TiVo Stream 4K devices will not appear next year, and from 2023 to 2024, Xperi will provide TiVo Stream as a smart TV operating system, similar to what we see from Android Like that. , Roku, Fire TV and even LG’s webOS. In Xperi’s last conference call, the transition has been carried out in three steps, but now there are only two steps.
According to Kirchner, “When we were merging, we had already planned a lot around the three-phase approach. Starting with the Stream 4K product, the product is a dongle connected to the TV and then transferred to an embedded application. Here we It can be said that it is the preferred user interface choice on a wider platform, but it originally revolved around the idea that it can live on Android TV.”
“What has changed is when Google came out last fall. They intend to go beyond the core operating system level products and really get involved in the UX business. In doing so, my ability is eclipsed. I think it is reasonable that it can replace living on their low-level platform. on.”
Obviously, TiVo’s view is that its Stream interface is easier for customers to use, which will cause them to spend more on various video options and encourage TV manufacturers to install operating systems in their devices. However, based on current plans, it may take several years to determine how many manufacturers adopt this route.
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