New York Times (New York Stock Exchange: NYT) Announced today that it will be interrupted with apple (NASDAQ: AAPL) News will no longer provide articles to the company. Starting on Monday, Times Will no longer appear in the featured feed of the Apple News app, making it the most well-known publishing partner who abandoned Apple.
of Times Recently, she has focused on increasing the number of new subscribers and believes that the current partnership with Apple does not provide the company with a way to directly connect with readers or establish relationships, which may eventually increase subscribers. Directly attract audiences to their websites and mobile apps Times Hopefully this will lead to customers who can help “finance premium journalism”
In the first quarter, Times 587,000 new digital users were added, which is a quarterly record, bringing its total number of digital users to more than 5 million. In the digital and printing fields, its number has exceeded 6 million.
“Apple News is inconsistent with the strategy of funding premium news by establishing a direct relationship with paying readers,” a Times The spokesman said. “We believe that high-quality publishers should get the compensation they deserve for the expensive suggestions for creating and providing valuable independent news platforms.”
Apple News has approximately 125 million readers each month. For all subscriptions originating from its applications, the cost will be reduced by 30%, thereby greatly reducing the revenue of publishers.
Apple responded in a statement that New York Times “Only provide some stories to Apple News every day,” so the move will not significantly change Apple News readers.