The Boston Red Sox are known for their traditional white uniforms and red letters and the iconic “B”. They are about to launch their first jersey without red at all.
As part of the first collaboration between Major League Baseball and Nike-Nike became the sport’s uniform supplier in 2019-the Red Sox launched their yellow, pink and blue uniforms on Tuesday.
Inspired by the Patriots’ Day holiday and the Boston Marathon, the jersey has a marathon bib on the left sleeve and is affixed with the area code 617 of Fenway Park.
The radical design of Major League Baseball (MLB) is part of Nike’s first attempt to design an alternative to baseball, the City Connect series, which aims to break the boundaries of unified design.
Major League Baseball Chief Revenue Officer Noah Garden (Noah Garden) said: “This is the most important thing, and that’s why we did it. You choose two iconic brands and put them together. , We have one and one three brands.” “This is our expectation and what we want. This is the plan we have always made for it.”
The “City Connect” series will start with seven teams with different opening dates: Red Sox, Miami Marlins (May 21), Chicago White Sox (June 5), Chicago Cubs (6) December 12), the Arizona Diamondbacks (June 18), the San Francisco Giants (July 9) and the Los Angeles Dodgers (late August).
It is expected that by the end of the 2023 season, every MLB team will have the City Connect series of jerseys, and each team will work with Nike to create a uniform that is linked to the personality and community of each city.
Since becoming a uniform supplier for the NFL and NBA, Nike has been promoting similar thorough uniform design changes in the baseball field. The City Edition uniforms of the NFL and NBA have created a variety of appearances. Nike presented 10 different concepts to Boston in early 2019. Red Sox Chief Marketing Officer Adam Grossman and Executive Vice President Troup Parkinson participated in the Patriot Day concept.
Grossman said that when the Red Sox learned of the sport’s partnership with Nike two years ago, they reached out and told them that they wanted to break the boundaries of unified design.
Grossman said: “We want to be at the forefront. We tell them that we are willing to cooperate in any way you see fit.” “That was two years ago, when they said that they would carry out the City Connect plan We will do this and we will do our best, even if we are a traditional historic franchisee, we also want to do something completely different.
He said: “We hope to move forward boldly in this regard.”
Grossman was initially reluctant to disclose the Red Sox jersey named after the team, but he felt that the connection to Patriots Day and the marathon provided a unique narrative that proved the bold design forward The decision to move forward is correct. The Red Sox will face the White Sox for the first time from April 17th to 18th, wearing a yellow and blue uniform, and then wearing the traditional “Patriot Day” uniform, which includes the “Boston” which made its debut after the 2013 Boston Marathon explosion. The strong” patch.
Grossman said: “From the beginning, we felt that this was the right thing, but at the same time it was very similar,’This is a Red Sox jersey without red or anything.” “We asked ourselves if we could It feels like it’s time to do this. There has never been a better time than now. It promotes us as an organization and promotes baseball. I think our way of initiating, we think it will allow us to enter and promote Boston culture. Different neighborhoods of Boston, because that’s part of what it reflects.”
Nike senior designer Will Green said that Nike drew inspiration from the marathon finish line when designing uniforms. These uniforms use wax paper-like fonts on the front of the jersey.
Grossman admits that many baseball traditionalists may not like to be very different from the team’s traditional jerseys, but they are not designed for “traditionalists.”
Grossman said: “We know that for traditionalists, this may not work for them, and we agree with that.” “We see. This is not meant to replace crisp whites. This is not meant to be. , It’s about building connections and letting others see us in a different way, especially young people. We accept this, realize it’s important and celebrate it, that’s what it means.”
The release of the City Connect series is consistent with the recent Major League Baseball (MLB) strategy of extending the baseball logo to fashionable streetwear. Garden said that the City Connect series is an attempt by Major League Baseball (MLB) and Nike to push baseball uniforms into the fashion world.
Grossman said that the “City Connect” series provides an opportunity for baseball to expand the audience among leisure enthusiasts and become part of the culture of daily life.
Grossman said: “When we see this fusion, for us and the sport, we want to be part of the lifestyle.” “We are a game, but we have to go beyond the white line of diamonds, that is, goods and hats are daily routines. Part of the culture, just like the game itself, is vital to the development of the game.”
As baseball enters the third season of a 10-year contract with Nike as a uniform supplier, Grossman expects that the City Connect series will be the beginning of a series of design changes to baseball uniforms.
Grossman said: “Not only will we see more experiments in color matching, but I think that as we enter this relationship as an industry, the creativity surrounding the design itself will be interesting.”