Promotion of Frito-Lay Super Bowl ads.
Frito-Lay said it plans to plan three Super Bowl ads next month, which will include a well-known NFL star Payton and Eri Manning, Troy Aikman and Dean Sanders.
A subsidiary of Pepsi-Cola Company said that one attraction will focus on Doritos 3D Crunch, which is a snack of the 90s that the company recently said is reviving. The third place will promote the Cheetos Crunch Pop Mix launched on Monday and mix Cheetos with Cheetos Popcorn.
Advertisements for NFL players will begin before the opening of the February 7 Games at Raymond James Stadium in Tampa, Florida. This will be part of a broader marketing campaign initiated by Frito-Lay before the game starts, but the company declined to provide details or timing. The other two will run during the game.
Although due to the epidemic, Super Bowl LV may look different from the previous 54 championship games, the company said that it still hopes that broadcasting will become the most watched event this year and is also the focus of the company̵
NFL Commissioner Roger Goodell said in mid-December that the organization has not yet decided on the seating capacity of the game, and said they will work with public and health officials to bring the decision closer to the game. According to CNBC reports, in November, the league planned to limit the game’s capacity to 20%.
Frito-Lay has joined brands such as M&M’s, Pringles, Toyota and TurboTax, which have already stated that they will advertise during the competition. The Frito-Lay brother brand Pepsi’s ad featuring “The Weeknd” as the protagonist doubled its sponsorship of midfield performances, but it did not buy advertising space in this year’s competition. This year’s 30-second advertising period costs about 5 to 6 million US dollars.
But this year’s event at CBS will be a unique event for brands, and brands must convey the correct message in Covid.