Guangzhou, China—Honor is Huawei’s own Chinese smartphone brand and has launched its first device since it was sold.
Huawei sold its cheap smartphone brand Honor to a Chinese consortium in November to help the department survive in the face of US sanctions.
In 2019, Huawei was included in the U.S. export blacklist (entity list), which restricts American companies from selling certain components to Chinese technology giants. This includes semiconductors and software.
Google was forced to sever contact with Huawei, which meant that the American search giant’s Android mobile operating system could not be installed on the Chinese company’s equipment. This has seriously damaged Huawei̵
Last year, Huawei sold Honor to Shenzhen Zhixin New Information Technology Co., Ltd., a consortium of 30 agents and distributors. At that time, Huawei stated that the sale was to allow Honor to “go through this difficult period.”
IDC’s vice president of device research, Bryan Ma, said: “Splitting the Honor team should help it get the components it needs, although this may take months and it will never be guaranteed, especially considering the aerial Geopolitical tensions.”
“Nevertheless, this move helps keep the team in touch with the supplier and hope it can continue its product development.”
Most of Honor’s sales come from China. According to IDC data, in 2019, Honor’s smartphones shipped 64 million units worldwide. In the first nine months of 2020, the company has shipped 42 million units. Full data for 2020 is not yet available.
Honor’s new smartphone is called V40. It has a 6.72-inch display and is available in three colors: silver, black and rose gold.
Honor talked about the graphics processing and touch screen functions of mobile phones, which enhance the gameplay of the device, which is a popular usage of Chinese smartphones.
It has the ability to connect to the next-generation 5G mobile network, which is a key requirement for China, which is the world’s largest 5G mobile phone market.
The V40 uses key 5G chips from Taiwan’s MediaTek, which will become China’s largest smartphone semiconductor supplier in 2020.
The 128GB storage option of the Honor V40 starts at 3599 yuan ($556), while the 256GB version starts at 3999 yuan. It will be released in China, but it is not clear whether it will be released internationally.
“The message they (honor) want to convey is that they have inherited a lot of things from Huawei, whether it is the chipset functions, photography and R&D (research and development) of everything they get from Huawei equipment, they all have it.” Nicole Peng, a mobile analyst at Canalys, said.
“They don’t want to show that they lack the R&D capability that Huawei has. They want to show that they still have it and that they have a strong R&D team. This is the question of when people are asking when they will separate and whether they can maintain this capability. An innovation.”