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The days of knowing how old a movie is seems to have passed



last week, Billie Eilish: The world is a little fuzzy Debut on Apple TV Plus. This documentary became “So far, Apple’s most popular film among young people in its films and TV series.” deadline, Attracting “a record 33% of new viewers using the service.”

Sounds impressive, right? If Apple provides any type of context for the statement, such as “max hits” and “record breaking” subscriber additions. Instead, we just want to know:

  • How many subscribers does Apple TV Plus currently have?
  • How many people have actually seen Billie Eilish: The world is a little fuzzy?
  • How many new users use the free Apple TV Plus trial plan?
  • How does the number of viewers and subscribers compare to all other titles?

If this is not the case, 10 million people might have watched it Billie Eilish: The world is a little fuzzy Or 10,000 people. I am one of them! However, there is a clear difference between these two numbers. In the world of streaming media, if this documentary is shown in theaters or premiered on networks such as MTV, it will be an actual statistic. There are box office reports and Nielsen breakdown classification every week to keep the public informed of the performance of movies or TV shows.

It’s not just Apple-with a stronger push for streaming technology, the company has no reason to leak the numbers. As more and more original series and movies premiered on streaming services, and more and more movies were removed from theaters early and switched to streaming services, the idea of ​​being regarded as an official hot movie became More difficult to track. Here are some examples from the past few months:

  • Gourd The happiest season It was the “highest-rated movie and the most popular movie among the “Hulu Original” movies” on the opening weekend
  • Just a few weeks ago The happiest season, Of the calabash run Created the record of “the most watched movie ever seen on Hulu opening weekend”.
  • HBO Max Trifle According to WarnerMedia executive Andy Forssell, “rapidly rose to No. 1” during the opening weekend.

As of now, the two companies have no reason to release figures. This is the first choice of will strategy. The performance of movies or TV shows is very good, which is a good reason for companies like Disney or Netflix to make a sensation. (Video game publishers use similar bragging strategies.) Netflix will notice that 99 million household accounts are watched At least two minutes of extraction Within the first four weeks of release. It sounds really good! Unfortunately, it is also the earliest stage of streaming services related to ratings.But how many people have finished watching extraction Compared to how many people might have thrown it out and decided to start watching in five minutes That wizard Do other things altogether again?

This has nothing to do with streaming companies. Netflix has more than 203 million users and is still growing. According to quarterly earnings, Disney Plus, Hulu, HBO Max and Peacock are also growing. Apple has not announced how many subscribers Apple TV Plus has, but third-party analysis companies have repeatedly pointed out that a large part of its subscriber base is using the free trial period.

Box office does not determine the quality of a movie, but it can track global cultural phenomena.As Todd Boyd, a pop culture professor at the University of Southern California, said NPR“This is like a big event. For many people, they can say,’I have participated in a lot of things that other people have also participated in.’ This allows them to be defined as part of a group.” If it is Avengers: Endgame, People united and worked hard to make it the most successful movie of all time, tracking daily box office numbers.

Last year, Netflix co-CEO Ted Sarandos (Ted Sarandos) told analysts that the company is making a billion-dollar movie.A billion dollar movie-a new movie Star wars, Fast & Furious, Marvel or DC appellation-talking about a cultural phenomenon, the power of a true pop culture moment. This is a sign of things that millions of other people in the world have celebrated and experienced, who go to the movies and may sit throughout the process.As Bilge Ebiri in bald, Which has public data about people who watched the entire movie on Netflix or Hulu or HBO Max, “not only tells us that the movie or TV show is made to the right people, but also tells us whether these people insist on using it- Even out of breath”, enjoy. “

As the future of theaters is full of uncertainty, this will only become a bigger problem for streaming media platforms. There will be less data about what people are watching. As a result, more viewing experiences will become more and more isolated. People like to play in pop culture and watch popular songs that everyone else is watching, but it becomes more and more difficult to figure out what is a popular song and what is not a popular song.


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