Chinese authorities convened Hennes & Mauritz AB, claiming that their mapping on the H&M website was improper, putting pressure on the Swedish clothing brand because the brand was fighting with social media for its stance on purchasing cotton from Xinjiang, China.
China’s Internet regulator, the Cyberspace Administration, China’s Shanghai branch, said on Friday that after domestic Internet users notified the authorities that the H&M website contained a “problematic map of China,” officials called the company to commit the violation. Discussion of Chinese law.
The regulator did not provide detailed information about the alleged map crime, but said H&M’s website operator has taken steps to correct the problem. In a statement published on the WeChat social media platform, the fashion giant was told to study various Chinese laws, “in order to enhance its understanding of the country’s territory and truly ensure the standardized use of China’s maps.”
H&M could not immediately be reached for comment.
This is not the first time H&M has encountered problems in China due to map-related issues. In 2018, it was required to list Taiwan as a country in the Taiwan version of its Taiwan website. Chinese Internet users also criticized the company for listing Hong Kong, Macau and Tibet as a single country.