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Home / US / The Biden administration announces an advertising campaign to combat vaccine hesitation

The Biden administration announces an advertising campaign to combat vaccine hesitation



The Washington-Biden administration announced an ambitious advertising campaign on Thursday morning to encourage as many Americans as possible to be vaccinated against the coronavirus.

The campaign will be advertised in English and Spanish. The advertisement will be broadcast on Internet TV and cable channels nationwide and online throughout April. This is because the government is rapidly expanding access to the coronavirus vaccine, but people The level of suspicion about the vaccine remains high.

President Biden announced a new goal last week, that is, to manage 200 million doses on the 1

00th day of his tenure, doubling his original goal of “100 million guns in the arms of Americans” when he took office. Last month, in his address to the United States, he announced a goal to make all adults in the United States eligible for vaccinations by May 1. Governors and public health officials in more than 40 states said they will meet or beat this goal. deadline.

However, people are still skeptical about this vaccine, especially among blacks, Latinos, Republicans, and white evangelicals. In the incident of a factory in Baltimore producing two coronavirus vaccines, workers accidentally mixed the ingredients together, which may also increase anxiety. The mixing process contaminated up to 15 million doses of Johnson & Johnson vaccine, which forced regulators to postpone the authorization of the factory’s production line.

Government officials still hope that if many Americans are still unwilling to receive the vaccination, supply will soon face the possibility of short supply. As the number of cases in some parts of the country increases again and the variants spread, getting as many vaccines as possible is essential to contain the pandemic and return to normal life.

275 organizations will participate in the government’s new public awareness promotion activities, including NASCAR, the American Catholic Health Association, and the North American Meat Institute, which target communities where vaccines are hesitant. Among these organizations are many Catholic and evangelical groups that are expected to help resolve religious issues about Johnson’s vaccine, which uses aborted fetal cell lines.

Government officials said the organization is collectively known as the Covid-19 Community Corps, and participating organizations can reach millions of Americans who trust these individuals.

A new poll conducted by the Kaiser Family Foundation this week found that the number of black adults willing to be vaccinated has increased significantly since February. But overall, 13% of respondents said that they “will never” get vaccinated. Among Republicans and white evangelical Christians, nearly 30% of each group said that they “absolutely will not” be shot.

John Bridgeland, founder and CEO of the Covid Cooperative Organization, said: “The data shows a big’movable middle point’.” The organization is a bipartisan dedicated to vaccines. Group of political and scientific leaders in education. “Even though many subgroups of the population are hesitating about vaccines, we have closely followed this, but our data shows that we can achieve herd immunity, so keeping facts and information in the hands of millions of Americans is The work before us.”

Government officials say their research shows that vaccine information received from medical professionals and community leaders rather than celebrities or presidents is usually more convincing.

White House Press Secretary Jen Psaki said last month of conservatives’ hesitation on vaccines: “We are not always the best messengers.”

The complete list of participating organizations includes health professionals, scientists, community organizations, faith leaders, businesses, rural stakeholders, civil rights organizations, sports leagues, and athletes. The Ministry of Health and Human Services is also working with vaccine education work to release a frame with the slogan “Let’s get vaccinated”, which Facebook users can add to their profile photos.

Part of the challenge of convincing skeptical Americans is the individual and multiple reasons for vaccine hesitation.

NTCA CEO-Rural Broadband Association’s Shirley Bloomfield (Rural Broadband Association) said: “I have many places to cite Johnson and Johnson’s vaccine for religious reasons.” “People already have a lot of pockets, with Covid, they feel,’Well, we all already have it, so we are not really stressed.'”

The tone of these ads is hopeful, and they are designed to call for action, saying that everyone can be vaccinated to end the pandemic.

To further emphasize this point, the Department of Health and Human Services separately purchased millions of dollars worth of advertisements that included black and Spanish-language media and outlets covering Asian American and tribal communities, thereby strengthening information about safety and the coronavirus. The efficacy of virus vaccines.

The U.S. government announced last week that it will allocate nearly $10 billion to increase vaccine supply and confidence in minority communities that are hit hardest by the pandemic.

Since the presidency, Biden officials have been working with many groups participating in the Covid-19 Community Corps, but they said that the official launch of the promotion must wait until the vaccine supply reaches a level that people can quickly use. Act on the information provided to them.


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