iOS 14 brings several new privacy features, and App Tracking Transparency has more features-this will allow users to choose not to be tracked by the app. With the introduction of this new option, Apple has begun to reject applications that use third-party SDKs that collect user data without permission.
Developers can implement some SDKs to help them track users through a method called “device fingerprinting”, which uses multiple attributes such as device models, IP addresses, and other data to identify people on the Internet. Applications often use this data to conduct in-depth analysis of their audience or sell advertisements.
Although tracking users is not entirely illegal, Apple wants to terminate applications that perform this operation without express consent. As analyst Eric Seufert pointed out, the company now refuses to use any application of the Adjust SDK, which is one of those SDKs that provides device fingerprint recognition.
If the Adjust SDK complies with Apple̵
With “App Tracking Transparency”, developers will no longer be able to track users across the entire network and other applications without first obtaining permission. If the user decides not to track, the app will not be able to collect the advertising identifier (IDFA) from the device. This feature is part of iOS 14.5 and is expected to be released to all users this spring.
Changes in Apple’s privacy guidelines have made some large companies (such as Facebook) uneasy, whose main revenue comes from advertising. Recently, former Facebook employees detailed how the new privacy features in iOS 14 will affect social networks-and other companies that may collect such data.
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