Encouraged by a series of antitrust activities by the Department of Justice and Capitol Hill According to the “Financial Times” report, the company may be developing Google’s search competitors.
Ironically, this will be an ironic move, because the push to end anti-competitive practices seems to be between the large companies that already dominate the technology industry, rather than between established companies and more agile upstarts. Created greater competition.
Subtle but significant changes have been made in the latest version of the iOS 14 iPhone operating system, as well as the increasing activity of Apple̵
When a user types a query on the home screen of iOS 14, Apple now displays its own search results and links directly to the website. As far as context is concerned, since people have seen the feature pop up in the Beta version, this behavior has been around for some time in iOS. Coywolf’s Jon Henshaw pointed out as early as August that search volume is rising on Apple’s track.
The British “Financial Times” quoted a source as saying that this change marks a major change in the development of Apple’s internal search and may become the basis for a wider search.
The Cupertino, California-based company certainly has expertise.Less than three years ago, it captured Google’s Search manager John Giannandrea It is generally believed that this is an attempt to consolidate Apple’s foundation in artificial intelligence and voice search through Siri. Due to the way Apple is organized internally, it is unlikely that Giannandria will work full-time on potential “search products” and Siri . However, he may lend his expertise to a team that develops a separate function, which is within the scope of possibility.
Any development of search tools is Apple’s third method. Due to the profitable contract between the two, Apple now uses Google as the default search service (this is also the Department of Justice investigation into Google’s alleged anti-competitive activities Core search). The only other major search service on the market relies on Microsoft’s Bing to provide its results.
Although the signs do indicate an increase in actual activity, there may be an explanation for Apple’s crawling activity that is not so heavy on the company’s skunk actions and is consistent with Apple’s clearly stated goals.
Although the story about Apple’s direct competition with Google in the search field has become a good title, the increase in activity can be reasonably explained by Siri, because Siri has obtained more search queries and has become Apple’s and Google or Microsoft’s Interlocutor soldiers between search services. This de-intermediation is something Google started a few years ago, and has been modified and expanded over the years to combat similar behaviors in Siri.
Some of it comes down to semantics. The so-called “search engine” refers to the “website where people type in queries”, or the voice assistant, which can use its own resources to white-label online results. Reducing the brand influence of behemoths like Google on any platform is a powerful motivation for any competitor, regardless of its size.
Making Siri a one-stop shop may bring vaccinations to Apple, in which case they are forced to pass regulations to enable search provider selection in the iOS entry process. However, it did not have any way to help Google, Google paid Apple billions of dollars, because the value of iOS users is higher than any other mobile network users. Google said that when people have a choice, they will still choose Google. Perhaps another reason that makes Siri a searcher equivalent to a caller is Apple’s strengths.
TechCrunch Contacted Apple to comment and update when we reply.