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Starlink does not intend to provide tiered pricing



This long-exposure image shows the trajectory of a group of SpaceX's Starlink satellites passing through Uruguay.

This long-exposure image shows the trajectory of a group of SpaceX’s Starlink satellites passing through Uruguay.
photo: Mariana Suarez/AFP (Getty Images)

Starlink opened Book service in February Only a $99 deposit is required, but the company does not seem to plan to offer any tiered plan to people who want certain options.

Space XPResident Gwynne Shotwell said in a speech at the 2021 LEO Satellite Digital Forum on Tuesday that she did not believe that Starlink’s satellite Internet service “we will tiered pricing for consumers.” CNBC. Shotwell added that the company “will strive to make it as simple and transparent as possible, so there is currently no plan for consumer tiering.”

For potential subscribers, this may be a success or failure decision They want to get a service version that is discounted (or, for that matter, even higher) than the service currently offered. $99 refundable Margin issuance The fees introduced in February cannot cover the total cost of this service.

Starlink installation Kit fee $499 and Including power supply, WiFi router and installable dish antenna. Shipping and handling fees will increase the price by at least $50.Then there is the service itself, which costs $99 per month. For example, this may make the service inaccessible, low-income family In rural areas.Those customers Might serve better Compared to 5G, Starlink’s satellite service may provide higher services.

However, Shotwell was referring to the people Starlink was trying to serve, and commented that the company “will be able to provide services to every rural family in the United States,” which is estimated to be about 60 million people.

If so, it seems that Starlink may need to seriously re-evaluate its upfront costs.


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