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Starbucks’ experimental new cup requires an extra charge, but it’s worth it



The plan is part of Starbucks’ goal to improve the sustainability of the cup, and it will be tested in five stores in Seattle for two months. Customers in these stores can choose to put their drinks in reusable cups.
The way it works is as follows: the customer orders a drink in a reusable cup and pays a $1 refundable deposit.When the customer finishes drinking, they return the cup and get a $1 refund as a refund and 10 bonus stars. Starbucks (SBUX) Reward account.

If customers take their cups home, they can also take advantage of the Starbucks and Ridwell partnership, and Ridwell can pick up reusable cups from your home. Then each cup is cleaned and disinfected, and then put back in place for other customers to use.

Starbucks has a new experimental reusable cup
This is just one of many attempts by coffee chains to make cups green, which will help push the company to fulfill its promise to reduce waste by 50% by 2030. For example, Starbucks recently redesigned the lid of the cold cup so that a straw is not needed.

The traditional disposable hot cup of the chain is made of plastic and paper, so it is difficult to recycle. Although compostable cups may be a more environmentally friendly option, they must be composted in industrial facilities. Therefore, although this method is difficult to scale, reusable cups may be a more practical and environmentally friendly option.

After a year of rethinking cup materials in collaboration with McDonald’s and other partners, Starbucks launched a trial of reusable cups at London Gatwick Airport in 2019. Participants from hobbyists to industrial design companies have proposed cups made of mushrooms, rice husks, lily leaves, corn leaves and artificial spider silk.


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