Spotify app on iPhone.
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Audio streaming service Spotify plans to nearly double its geographic coverage, launch services in 85 countries/regions, and add 36 languages to this platform.
The Swedish company announced its international expansion at a live event on Tuesday, which included Justin Bieber, Prince Harry and Meghan Markle.
Spotify said the expansion to Asia, Africa, the Pacific and the Caribbean, which are widely regarded as developing countries, will enable another billion people to use its platform.
In the next few days, Spotify will be launched in Nigeria, Tanzania, Ghana, Bangladesh, Pakistan, Sri Lanka, Bhutan, Samoa, Jamaica, Bahamas and Belize.
“These moves represent Spotify̵
Spotify was launched in 2008 only one year after the first iPhone was released. It has accumulated 345 million monthly active users in 95 countries/regions. Among them, 155 million are paying users.
Although Spotify was originally used as a music streaming platform, it now enables people to listen to podcasts, audiobooks and meditations.
The Stockholm-based company has spent hundreds of millions of dollars to secure exclusive podcast series, including new shows from Barack and Michelle Obama, in which Bruce Springsteen will star.
Competition with tech giants
Spotify faces fierce competition from Apple, Amazon and Google, both of which have launched their own music streaming services in recent years.
The company’s biggest competitor can be said to be Apple Music, and Spotify has a fierce antitrust dispute with Apple. When users subscribe and pay for their services through Apple’s App Store, Spotify believes that it is unfair to pay a commission to Apple, or to be deemed “tax”. It filed a complaint with the European Commission in March 2019 and is currently investigating.
On Monday, Spotify’s stock price fell 4% to $350, and in after-hours trading it fell another 0.5% to $348.