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Home / Technology / Sony’s LED Bravia TV with “cognitive intelligence” features a minimum price of US$1,299

Sony’s LED Bravia TV with “cognitive intelligence” features a minimum price of US$1,299



Sony’s latest trick for Bravia TVs is something called “cognitive intelligence” that can enhance certain parts of the image based on what is happening. The first batch of 4K TVs it released with the technology were high-end OLED models, but the price started at $2,999 and has since risen. Now, Sony has introduced the first LED model with Cognitive Processor XR, and the price is much more reasonable.

The X90J is a high-end OLED model, available in 50-inch, 55-inch and 65-inch sizes, at US$1,299, US$1,499 and US$1,799 respectively. They provide Cognitive Processor XR, although movie lovers may want to turn it off to watch content as the creator intended. They also offer 10-bit (billion) color and full-array LEDs, although Sony has not specified the number of areas.

Of course, they have HDR support for HDR1

0, HLG and Dolby Vision, and provide HDMI 2.1 ports that can support 10-bit 4K at frequencies up to 120Hz, thus providing an excellent gaming experience. All TVs are equipped with Google TV for Netflix, Disney+ and other streaming content, as well as Sony’s own Bravia Core streaming service, which promises 4K up to 80 Mbps. Sony says this can provide “nearly lossless” quality comparable to 4K Blu-ray Discs.

Sony’s LED Bravia TV with

Sony

Sony also released the budget-oriented X80J series (pictured above), where the 43-inch and 50-inch models are priced at US$749 and US$849, respectively. These TVs lack cognitive intelligence, full-array dimming and other functions, but can still provide you with Google TV and 4K upscaling. All new kits are now available for pre-sale at B&H Photo Video and other authorized dealers, although Sony did not specify when they will be shipped.


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