Sony may not be good at selling smartphones, but it has done a pretty good job of acquiring animation streaming companies. It acquired Funimation in 2017, and now it seems that another transaction may be about to be completed, which will bring Crunchyroll into the Sony Horse stable at a price of close to $1 billion.

According to reports, Sony is preparing to spend $957 million to acquire Crunchyroll, which seems to be a lot of money.After all anime is terrible, Correct? it is good, Yes -But the anime is also great! Crunchyroll can be said to be the largest name in animation streaming outside of Japan, with more than 70 million members worldwide. Sony has been involved in this industry. Through its Aniplex studio, it has helped produce some star works, such as “March Comes Like a Lion”

; and “The Promised Neverland”.

Competition among streaming media companies is getting fierce, and not everyone can bear the pressure. Streaming media services need to attract young people, who are just as obsessed with anime. When HBO Max launched earlier this year, it partnered with Crunchyroll to stream select shows from its library. With the acquisition of Crunchyroll, Sony will receive more than 1,000 new games that can be used to help expand the market space, which is expected to exceed $35 billion by 2025.