According to the latest data report of the research company Gartner, Apple defeated Samsung in the fourth quarter of 2020 and became the world’s leading smartphone seller. Since the same quarter of 2016, Samsung’s sales have surpassed Apple.
Gartner estimates that Apple sold 79.94 million units during the quarter, while Samsung sold 62.17 million units. Samsung did not release a new flagship phone in that quarter. Apple’s sales are driven by the launch of the new iPhone 12 series, which is generally better than the previous year’s iPhone update. Apple sold 69.6 million iPhones in the fourth quarter of 2019.
However, Apple’s victory occurred when the smartphone market generally declined. Total sales of smartphones in 2020 fell 12.5%, and the fourth quarter fell 5.4%.
According to Gartner’s Anshul Gupta, the quarter’s decline was lower than the same period last year, which was attributed to “more 5G smartphones and low-end smartphones sold.”
Samsung’s smartphone sales in 2020 have dropped by 14.6% overall, although regardless of Apple’s victory in the fourth quarter, Samsung is still the largest smartphone seller for the year. Gartner pointed out that Samsung is facing fierce competition in many markets of Xiaomi, OPPO and Vivo-all of these markets are growing this year.
At the same time, the troubled Huawei saw its biggest sales decline this year. Its sales fell by 24.1%. Gupta said that smartphone sales in 2021 will be driven by the adoption of 5G phones outside of China.
However, not all iPhone 12 models are sold equally. We reported earlier this month that the iPhone 12 mini has much less movement than the iPhone 12 or even the iPhone 12 Pro, which is bad news for small mobile phone lovers. Nevertheless, some analysts and leakers predict that the mini size will return to the iPhone 13 lineup later this year.
List image courtesy of Samuel Axon