Restaurants can’t keep up with the demand for ketchup.
According to the Wall Street Journal (The Wall Street Journal), data from Plate IQ, a technology platform for the restaurant industry, shows that since January 2020, the price of ketchup packets has risen by 13%. In the ongoing coronavirus pandemic, demand for takeaways has increased, and the recent shortage of the most popular condiments in American food has severely impacted the food service industry.
Gone are the days of sharing ketchup bottles on the dining table. They have now been replaced by individual packaging in many restaurants across the country. The current health and safety guidelines of the Centers for Disease Control and Prevention (CDC) recommend that restaurants “avoid using or sharing reusable items such as menus, condiments and any other food containers” to curb the spread of the virus. More specifically, the CDC recommends the use of “single serving condiments.”
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Heinz, the most widely used ketchup brand in the United States, owns most of the U.S. market share. He told The Wall Street Journal that he plans to increase its production by about 25% to more than 12 billion packs per year. The brand said it was unable to keep up with its orders for ketchup packaging. To solve this problem, it is reported that restaurants are scrambling to find alternatives to the spread of ketchup. According to reports, chains like Texas Roadhouse and Long John Silvers are in short supply, and some employees have to rush to large stores to buy other brands.
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According to data from market research firm Euromonitor, there are more and more people cooking at home during the pandemic, and the retail volume of ketchup in 2020 has increased by 15% compared to 2019.
Ketchup is the latest product facing the supply chain during the pandemic. During the quarantine period, as many Americans tried to bake sourdough bread during the pandemic, there has been a lack of flour since the big baking boom. Pepperoni is also in short supply, and more people order pizza when placing orders at home. More and more people drink and buy beverages for household consumption, leading to a global shortage of aluminum cans.