The rollout will begin in the coming weeks for those customers who live in the reach of 47 Sears Auto Centers in eight metropolitan areas: Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco and Washington, DC Finally, live in the more than 400 auto centers of Sears in the United States live to reach more customers from Amazon.
The checkout process will look something like a Sears spokesman told CNBC:
- A customer chooses the tires he or she wants from each brand on Amazon.
- He or she chooses "Yes, I want these tires to be delivered to Sears Auto Center and installed there." (The shipping of the tires to the Sears Auto Center would be provided by Amazon and not by Sears.)
- The customer then specifies three dates that are favorable for the installation.
- The selected Sears Auto Center will then match the customer's appointment preferences with its schedule offerings.
- Then the Sears Auto Center sends a confirmation by Amazon to the customer before the date that can still be changed.
With each appointment, there will be a "Standard Installation Fee" paid to Sears, which includes installation, balancing, under-the-hood / under-the-car, traffic safety and other preventive measures.
Sears got into touch with Amazon last summer when it announced that it would sell Kenmore devices on Amazon, some of which are integrated with Amazon's Alexa platform. The shares of the department store chain had risen in the news by more than 25 percent.
Then, in December, Sears said it would start selling goods from its DieHard brand on Amazon, including car batteries and now tires.
"Kenmore is now shipping nationwide on Amazon with over 250 products and we're exceeding customer service expectations," said Tom Park, President of Kenmore brands, Craftsman and DieHard at Sears Holdings, in a statement.
The company said that its car centers employ approximately 2,1
Sears is looking for ways to monetize other assets, as overall revenues are in sharp decline and the company has more than $ 1 billion in annual accounts, according to its financial statements.
Sears CEO Eddie Lampert's hedge fund, ESL Investments, has made a proposal to acquire Kenmore, Sears' Home Home Improvement business, its PartsDirect division, and some of the chain's properties. Lampert said that he had been buying some of these goods for years, but had not found a serious buyer.
In a blog post on the Wednesday prior to the Sears shareholders' meeting, Lampert said, "We still are not where we need to be, and Sears continues to face major challenges in a challenging retail environment. Reality is transformation is an ongoing process and we are I'm still convinced that we can transform this company together. "
Sears Holdings shares fell 70 percent year-on-year after closing on Tuesday.