Samsung and AMD announced in June 2019 that the two companies will join forces to introduce mobile GPUs into Samsung Exynos chips. Samsung System LSI (Samsung Electronics Exynos Division) authorized AMD’s Radeon GPU IP in a multi-year agreement. Yesterday, in the Exynos 21
Therefore, AMD GPU is about to come out in the next “flagship product”. cool. There are different interpretations of the meaning of “flagship product” in this context on the Internet. Does this mean the next-generation flagship Samsung smartphone or the next-generation flagship Exynos chip? Since Kang works for Samsung LSI in the Exynos division, we will interpret that “product” refers to the next-generation Exynos chipset that will be launched next year. Another explanation is that the new GPU will appear on the Galaxy Note, Fold or whatever you want to interpret as a “flagship smartphone” sometime this year, which will be different because it means more Less than speed kills the new Exynos 2100 a year after its launch.
At present, Samsung has not put all the company’s energy behind its SoC department, but divided the global distribution between Exynos and Exynos’s largest SoC competitor Qualcomm. International users have yet to see the appearance of the new Exynos 2100, but previously, the Exynos version of Samsung phones was so cruel that Samsung users began to beg Qualcomm SoCs to be sold on their territory. For the 2020 Galaxy S20, Samsung also withdrew Exynos SoC from its domestic market in South Korea, instead choosing to ship Qualcomm chips made in the US, which allegedly “humiliated” the Exynos department.
In addition to this transaction with AMD, there are signs that Samsung may pay more attention to its Exynos SoC. The motto of the speech yesterday was “Exynos is back”, which seems to indicate that Samsung has admitted that the past has been bad. Now, with Domino’s Pizza style, the department apologizes for this and is refreshing a page. Last year, the flagship product Exynos was “Exynos 990”, but this year the flagship product adopted a new model numbering scheme “Exynos 2100”, which seems to be closely linked to the flagship Samsung smartphone Galaxy S21. It is speculated that next year’s AMD-GPU-Packing Exynos will be Exynos 2200, which will debut in the Galaxy S22.
But will Samsung ship Exynos to the rest of the world?
However, will this change Samsung’s SoC distribution plan? The problem with any Samsung Exynos news is that it does not apply to about half of Samsung’s user base. Generally, the United States, China, Japan, Latin America and (latest) South Korea will get Qualcomm Snapdragon chips, while Europe, India and the rest of the world will get Exynos. Samsung has not yet expressed its desire to switch to Exynos everywhere. Doing so will be a major turmoil for Samsung’s product line, manufacturing capacity, and the entire SoC market.
At the same time, if Samsung wants to engage in a SoC war with Qualcomm, a better GPU is not a good attack method. Qualcomm’s advantage in modem technology and connection patents is that it actively uses its patents to make it monopolize the poly head in the Android SoC market in the United States and other places. The two companies even do this in terms of CPU technology. They all use off-the-shelf ARM designs. Today, Samsung uses off-the-shelf ARM Mali GPUs, while Qualcomm has its own graphics department “Adreno”.
Interestingly, through the cooperation with Samsung, AMD’s graphics department will become the pioneer of the two major GPU implementations in the mobile market. Qualcomm’s Adreno GPU is the result of an alliance between ATI and the old mobile GPU division. Qualcomm and ATI collaborated to design Qualcomm’s first Adreno GPU around 2006. Qualcomm eventually directly acquired ATI’s mobile “Imageon” group and formed Qualcomm’s internal GPU department. AMD’s graphics department comes from a later purchase the rest ATI, give us AMD Radeon. Today, you can still see the tribute to the AMD GPU division in Qualcomm’s brand-“Adreno” is an analog of “Radion”.