Samsung has a new brand voice launched at CES 2021 called The Voyage. Brand sounds may not be what you thought about, but these sounds are designed to keep the sound effects between different products consistent. I haven’t had a Samsung phone for many years, but I can still recall previous brand sounds from the default ringtones. Samsung hopes you will remember The Voyage.

According to Samsung, this new sound “represents the overall brand image of Samsung Electronics and is created by sound designers who have extensive experience in developing product functional sounds.” The basic melody consists of four notes, which you can include in the title Seeing these notes, Samsung said it shows that the company has never stopped innovating.

Variants of sound will be used in stores, events and digital content. Samsung’s blog posts provide electronic, neo-classical, popular and fashionable versions. If you want to view these, you can listen to it below.