According to reports of new payment barriers, Apple is “intensifying its efforts” to develop its own search technology, because the US antitrust authorities are targeting a profitable transaction between Apple and Google that makes Google’s search engine the default for Apple devices Options. Financial Times report.
In iOS 14, Apple displays its own web search results and links directly to the website when the user types a query from the home screen. These changes have been noticed as early as August, but the report called these changes as “increasing evidence” that Apple is trying to establish a competitor with Google Search.
In a little-known change to the latest version of the iPhone operating system “iOS 14”, Apple began to display its own search results and link directly to the website when users type a query from its home screen.
According to industry insiders, this web search function marks an important advancement in Apple’s internal development and may form the basis for a more comprehensive attack on Google.
The Silicon Valley company is notorious for keeping its internal projects secret, but this move adds more and more evidence that it is trying to establish a competitive relationship with the Google search engine.
The report highlights Apple’s hiring of former Google search executive John Giannandrea two years ago to improve artificial intelligence functions and improve Siri, and pointed out that Apple’s “frequent” job advertisements for search engineers are indicative of Apple searches for evidence of ambition.
The report also pointed out that the activity of Apple’s web crawler Applebot has increased. Although Applebot is mainly dedicated to improving the search results of Siri and Spotlight, people have been speculating about how Apple plans to launch a complete search engine.
Overall, the report hardly adds to the information we already know, and relies more on industry speculation, because the Justice Department filed an antitrust lawsuit against Google last week, which alleges that the company used anti-competitiveness in the search and advertising markets. And exclusive practices to maintain illegal monopolies.
Apple earns about $80 to $12 billion in return each year to make Google the default search engine for its devices and services. The prosecutor claimed that the transaction represented an illegal method used to protect Google’s monopoly and stifle competition. At the same time, Apple has come under fire for promoting anti-competitive behavior in tacit deals and regularly renegotiating to obtain more funds.
Legal intervention poses a threat to a large part of Apple’s revenue, but it is a greater danger to Google, and it seems that Google cannot make up for its lost traffic. New York Times There have been speculations that the breakup may prompt Apple to acquire or establish its own rival search engine, but so far, there is no conclusive evidence of this move.