For those who want to know when Nike started to make its mark on Major League Baseball, there is nothing more.After the previous introduction “ColorRush” with “City” uniforms For the NFL and NBA respectively, Nike abandoned its new “City Connect” series in baseball this morning.
Only one team will see their new city connection uniform at today’s press conference, the Boston Red Sox. Since then, the plan will be gradually extended to the entire league in several seasons.
“The Nike MLB City Connect series, developed in collaboration with MLB clubs, celebrates the bond between each team and its city,” read the statement issued at the same time as the statement was announced. “The uniform series explores the personalities, values and customs that make each community and its residents unique. Based on the long tradition of each club, the City Connect series breaks the boundaries of baseball uniform design to create new traditions And help develop the baseball game.
Today is just the Boston Red Sox, but as the 2021 season progresses, there will be six other teams: followed by the Miami Marlins, then the Chicago White Sox, the Chicago Cubs, and the Arizona Diamondbacks. , The San Francisco Giants and the Los Angeles Dodgers.
Nike’s senior creative director Wil Green said: “This process begins with our hope that the club and Nike will cooperate to tell new stories and bring new stories to the team that are meaningful to the community and the players.” SportsLogos.net. “This is how we started each project from this series. We talked to the team and asked what was important to the team? For the fans? For the players? Then we started to unpack what was meaningful to them.”
Yes, in addition to the seven major league teams released in 2021, we will also see several other major league teams join the program and begin to introduce their City Connect uniforms in the following seasons. Each of these new uniforms can (and probably will) be worn multiple times throughout the year, and will be carried and worn over a period of three seasons.
“We decided to stagger the release of the jerseys in a limited number, instead of doing the entire league at once. In this way, we can truly let the team celebrate the upcoming story and give them the opportunity to celebrate their uniqueness through these unified plans. Sex,” Green said. “Next year, you will see more teams launch, but it actually gives them enough space and a chance to breathe.”
Now, we turn our attention to the Boston Red Sox and their new uniforms launched today. It is the city’s annual Patriot Day celebration that provides inspiration for their obvious City Connect uniforms.Yellow jersey, light blue hat, with a logo engraved “Boston” on the chest [inspired by the finish line of the Boston Marathon] Marathon bib in light blue and sleeves [containing Fenway Park’s 617 area code] On the horizontally striped black, white and light blue rectangles. The back of the jersey is just the player’s number (no name). The number is not in the standard Red Sox font, but in light blue and white shades.The only visual hint that these are “Red Sox” is The most familiar “B” in the team, Recolor to match the jersey.
“We want to do something bold and different,” Adam Grossman, chief marketing officer of the Boston Red Sox, told SportsLogos.net. “We think this provides an opportunity to do things that have never been done before. We had an early conversation with Nike, and when they announced a deal with baseball, we raised our hands and said, “We want to With your cooperation, we have to do something completely different. We love our history and our connection with the city, but we are also willing to do something bold and move in a completely different direction. “
Over the years, the Red Sox has hardly changed their overall appearance.In addition to some minor adjustments to the jersey, occasionally, the red hat becomes the blue hat (and That year was white! ), Family uniform It has remained relatively unchanged since 1936. Road uniform There have been more changes, but in the past 89 seasons, BOSTON has always been a gray jersey with blue or red fonts across the front.
So why did it suddenly become yellow and light blue?
Green told us: “We are looking for the moment to bring all Bostonians together, and Patriots Day is indeed the main point of inspiration through this process through the Red Sox.” “By then, it will be yellow and blue. The colors unite the city. Of course, everyone knows that the finish line is yellow and blue, and it is the colors of the Patriot Day that are the real yellow and blue that make this jersey come alive.”
Grossman said: “Patriot Day weekend is a unique weekend in Boston, and this will not be the case for the rest of the year.”
Patriot’s Day is an annual holiday, celebrated on the third Monday in April in five states (including Massachusetts) to commemorate the Battle of Lexington and Concord and the Battle of Menotomy, which was part of the American Revolutionary War First battle. Since 1897, the Boston Marathon has been held on the annual (non-COVID) Patriot Memorial Day, and this holiday can also be seen in Boston.
With the heavy “Patriot Day” inspiration, it is no surprise that the uniform will make its debut in Boston that long weekend. The Red Sox will host another baseball team’s socks-centric team, the Chicago White Sox, on April 17th (Saturday), and then wear them again on Sunday, 18th.Team usual Patriot’s Day “Boston Strong Team” Uniform Will return to the game on Monday morning.
Boston’s City Connect uniforms are not limited to new jerseys and hats, but a pair of new pants, socks and shoes are specially designed to match the wear of each team. The Red Sox will wear yellow socks with blue and white stripes and a blue “B”.Familiar to the team Hanging socks logo With EST. Socks from around 1901 were added to the back of the socks, leaving this uniform suit with only red traces throughout the wearing process. The trousers are white with light blue stripes and equipped with a belt. The shoes will be light blue/yellow.
“some [City Connect uniform] Color may not be so traditional, but it does open up dialogue and tell the story in a very powerful and meaningful way. “When asked about the difference between this design and the typical Red Sox appearance, Green added. “This uniform not only has a new dialogue with existing fans, but also invites new fans to have a dialogue in the “Patriotic” “Zheer Day” truly celebrates this moment and brings all the communities together. I hope that fans will truly understand and understand the purpose of the project by trying to unite the city in a new way. “
Grossman said: “These are not designed for traditionalists. We realize that maybe not everyone has a cup of tea. We can accept this.” “This is a topic we discussed with Nike. They said, “These are for Breaking boundaries, it’s certain that not everyone will like these.” They are not meant to replace our daily uniforms, we are not going to change from white, red and blue red socks to yellow and light blue, nor Change the color. This is a supplement to what we are doing, not a substitute. “
In addition to replicas and genuine jerseys, matching Red Sox hoodies, T-shirts and other merchandise will be on sale on mlbshop.com starting today.
We will see the other six teams unveil their City Connect uniforms in the next few months. Although there is no date for when they will be unveiled, we know when they will make their debut on the battlefield. The Miami Marlins will debut on May 21, the White Sox on June 5, the Cubs on June 12, the Crayfish on June 18, and the Giants on July 9. The Los Angeles Dodgers will end the game sometime at the end of August.