The music giant will.i.am is known for its long record of technological innovators, and it is entering the world of popular styles.
The rapper recently launched his Xupermask through a collaboration with Honeywell (HON), which is a high-tech mask with noise-cancelling earplugs, Bluetooth support and a HEPA filter system.
will.i.am told Yahoo Finance: “I just want to create a way to travel that makes me feel safer and more comfortable.” “When I travel, people ask,’Where did you get that mask?’ At first, I I just wanted to make one for myself, and then we decided to start this company with my friends.”
Fans of will.i.am have previously watched “Xupermask” in videos such as “Girl Like Me” with the theme of Shakira (Shakira). will.i.am traced this idea back to the peak of the pandemic last year when he was preparing to fly home from the UK.
He said: “When you fly in the air for 10 hours, it makes me very nervous.” “So, I asked my design team to make a mask that would make me feel comfortable, and put the filter on top of the fan. Circulation caused my anxiety.”
The materials used to make the Xupermask-including silicone face seals, dual 3-speed fans and HEPA filters-were provided by Honeywell.
The Fortune 500 company had an impact in the early stages of the coronavirus pandemic and quickly promoted the production of its medical-related products, such as personal protective equipment and ventilator filters.
For will.i.iam, creating these masks can be a clear path to the new normal, which is the dominant path for people in the entertainment industry.
He said: “Music, staff, sound stage, entertainment, and movies have been hit hard. We really innovated around the bubble, just like in the NBA or recording sound.”
He continued: “There is also the habit of testing, to ensure that I ensure people’s safety like that mentality. Accountability is essential to promote the safety of others and yourself. Because if you care, others will care about you. of.”
The mask is priced at US$299 and comes in small, medium, medium and large sizes. It will be available in the United States on April 8.
Bridgette Webb is the producer of Yahoo Finance.Follow her on twitter @bridgetteAwebb.
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