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Quibi’s library will continue live streaming through the Roku channel



The company announced today that Roku has acquired the content library of the defunct streaming service Quibi. The content of the short service will appear on the Roku channel for free sometime in 2021, although the company has not announced an exact arrival date. Roku did not disclose in the announcement how much it paid for the content, but Wall Street Journal According to reports, it paid “substantially less than” $100 million for these performances.Earlier this month, there were rumors that the transaction Wall Street Journal.

Despite Quibi’s failure, its content is dotted. Roku’s announcement stated that the Quibi content it has licensed will include “Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen, Lena Waithe and many other stars.” Roku said that as part of the deal, more than 75 performances. Roku is one of the leading hardware companies in the streaming media field, and it is trying to put more energy into software.

Purchasing Quibi̵

7;s programs and placing them exclusively on the Roku channel (the company’s free product) will be used to increase viewing time on the platform and may increase the amount of advertising inventory that Roku can sell. As competition in the hardware field intensifies, new advantages (in this case, original content) must be found in the competition.

Although Quibi’s content is mainly designed for consumption on mobile devices, it was possible to watch on TV before due to the release of native apps on Apple TV, Android TV and Fire TV as the service was launched a few months later Its content. Quibi content can also be streamed to compatible TVs via AirPlay and Chromecast. Roku’s website points out that Roku channels are available on Roku players, selected smart TVs, mobile apps and the Internet.

Quibi’s content will be exclusive to Roku for the same two-year exclusivity period initially agreed by the content creator Wall Street Journal Please note that Roku will reserve the right to display this content until 2027. However, according to reports, Roku must show the show in its original form and cannot combine multiple short-form episodes to create a more traditional length of content.

Before reaching the deal with Roku, Quibi officially announced that it would shut down in October after more than six months of operation. The app failed for various reasons, although it managed to raise $1.75 billion before the launch, thanks in large part to its high-profile leadership, former HP executives Meg Whitman (Meg Whitman) and The hype and trade of Jeffrey Katzenberg, former Disney chairman and film producer.

Disclosure: Vox Media and Quibi have reached an agreement to produce programs, and there has been edge display.

10:43 AM EST on January 8th: Update to the amount Roku reportedly paid for the show and more detailed information in the transaction.


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