The fitness company will release a mix of three Elvis albums by DJ Dillon Francis, Outkast’s Big Boi, and electronic funk band Chromeo, which will be used exclusively in its various categories. This marks the first time artists have created exclusive music for Peloton. Earlier this year, Peloton settled with the distributor, who accused the bicycle company of using unauthorized music.
The remixed repertoire includes Elvis songs “Quick Catch”, “Do Vega” and “Clean Your Backyard”. Peloton users will hear these songs in the “Ultimate Remix” collection of their app and can use them in yoga, strength, core and outdoor running classes.
Last month, Beyoncé and Peloton signed a multi-year agreement to create a series of themed fitness classes. It marks Peloton’s important partnership at a critical moment in business development: during the pandemic, the platform’s popularity and sales have soared, but some investors and analysts worry that the launch of a coronavirus vaccine might eventually Will persuade users to return to the fitness club and get out of their predicament to exercise at home.
In order to attract more customers, Peloton again extended its free trial period from one month to two months starting on Wednesday. Last spring, when the pandemic hit the United States, Peloton extended its free trial period to 90 days, which surged the number of signatories. Peloton said in its latest earnings report that the number of people paying for its app has tripled to more than 500,000 members.
Peloton (PTON) It has had an amazing year that its stock has risen by about 500%, set a sales record in 2020, and the company also launched a new series of fitness equipment. Nevertheless, its popularity came at the cost of angering some customers who complained about the long delivery time. Last week, it acquired another equipment company to help speed up production.