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Panera adds pizza to the menu to double at dinner



Panera customers can choose from three types of pizzas, namely cheese, Margarita and Chipotle chicken and bacon. The price ranges from 8 to 9 US dollars depending on the taste.

Eduardo Luz, Panera Bread’s Chief Brand and Concept Officer, said in a press release: “Our guests have been asking for this for many years.”

During the pandemic, interest in quick casual breakfasts declined.Before the pandemic Panila Started to focus on the dinner business, which accounted for more than 30% of the company’s sales, and the introduction of pizza further developed in this direction. Panera relies on its new pizza to increase dinner sales.
Although the nearly 35-year-old brand focuses on dinner time, other fast food chains are competing for breakfast and are making a comeback. McDonald̵
7;s
(MCD)For example, Wednesday, a new pastry was introduced for the first time in ten years.

The company said in a press release: “As restaurant traffic throughout the industry increasingly shifts to later in the day, Flatbread Pizzas enables Panera to compete further at various times and attract the preferences of non-local consumers.”

For the fast food industry, this has been a busy month. Dunkin (DNKN)Added spicy doughnuts to the menu, Papa John’s (PZZA) A new cheeseburger pizza was introduced, Wendy introduced a new chicken sandwich, and KFC released a new sauce.

Panera’s delivery business has doubled year-on-year, with more than half of its sales coming from stores.


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