OnePlus co-founder Carl Pei, who parted ways with OnePlus last year, announced the name of his next joint venture: Nothing. It calls itself “London’s consumer technology company” and considers iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman and YouTuber Casey Neistat as investors. It plans to release its first batch of “smart devices” in the first half of this year.
“There is no mission to remove the barriers between people and technology in order to create a seamless digital future,” Nothing founder and CEO Bei Ming said in a press release. “We believe that the best technology is beautiful, and it is natural and intuitive to use. When advanced enough, it should fade into the background and feel like there is nothing.”
It is not clear what products are planned for release.In the interview edge Before announcing the news today, Pei declined to disclose the specific details of the form of Nothing’s first “smart devices”. He also declined to say which companies Nothing plans to compete with.
Pei did confirm that there is no plan to release multiple categories of products, and the ultimate goal is to build an equipment ecosystem.
“Right now, the team is being built, so we want to focus on simpler categories,” Pei said, “but as our team gains abilities and skills, we want to start to improve. With the ultimate vision of seamlessly connecting everything, only when This is only possible when you connect multiple types of products.”
During Pei’s tenure at OnePlus, the company released everything from smartphones to headphones and even TVs. last year, wired According to reports, Pei’s new company may focus on music, which may include the manufacture of headphones. When asked, Pei declined to confirm whether the headset would become one of Nothing’s early products.When asked wired, He said the company’s plan is “more than that.”
Bei Yiming tells everyone that although some people speculate that this may point to Nothing’s development of accompanying music services edge At least initially, there are no plans to make money by selling hardware instead of software subscriptions. “We didn’t spend much time thinking about the software part of it,” Pei said. “If you want to profit from software, you definitely need a good user experience.” But in the long run, he admits that a “healthy business” requires both good hardware and good software.
Pei’s new company plans to differentiate by using “custom” components in its products from the start. Pei said this will prevent Nothing’s products from looking too much like a competitor. Pei said: “There is a reason many products on the market look very similar.” “This is because they share many of the same components and the same building blocks.”
In contrast, over the years, OnePlus’ phones have often been criticized for their similarities to Oppo’s phones. In a recent video, Marques Brownlee outlined a series of Oppo and OnePlus devices with surprisingly similar hardware, such as OnePlus 5 and Oppo R11, OnePlus 6T and Oppo R17, and OnePlus Nord N100 and Oppo A53. These two brands even use similar fast charging technology. OnePlus has Dash Charge, and Oppo has VOOC.
According to reports, both OnePlus and Oppo exist under the same Chinese corporate giant, BBK Electronics, and Bei Ming said that such an arrangement will not hinder anyone. “[Nothing is] A completely independent company owned by our founding team and investors. “Mr. Pei said, has its own R&D department. Although using contract manufacturers to manufacture equipment, Pei said that nothing will “re-label other people’s products.”
However, although Pei hopes that Nothing’s early products will not have “differentiated” designs, and will not “feel different for the sake of being different,” he ultimately hopes to let them fade out of the background.
“What I imagine is a grass field where people have picnics. There is no screen, no laptop screen, no phone screen, no smart watch screen, no billboard screen,” Beth meditated. “That is a final state.”
edge Columnist Walt Mossberg (Walt Mossberg) called this future state of environmental computing in 2017. Pei admitted that it may take 20 or 30 years to arrive, but he said that the future his company is pursuing is one thing whose technology is similar to…, well, it’s okay.