Last Friday, Nvidia announced it was vetoing its controversial GeForce affiliate program for criticizing it for being anti-competitive and increasing its influence on the graphics card market. It is the latest development in the ongoing saga of Nvidia and the competing AMD manufacturer, which lead PR campaigns to attract PC gamers and other potential customers.
Nvidia's GeForce Partner Program (GPP) was announced in early March as a "full transparency" attempt to help consumers make informed purchasing decisions. In essence, Nvidia would provide additional publicity, early access to new product information, and additional technical support for hardware companies, in exchange for companies using only GeForce graphics cards in a single product line. PC hardware review site HardOCP criticized the move and called it "anticompetitive," while competing tech maker AMD made a blog post on "open standards" in mid-April. "We believe the freedom of choice in PC games is not equal." a privilege. It's a right, "the company said in a melodramatic tone, and now Nvidia has decided to pin it down.
Even as it stalled the marketing initiative, Nvidia continued to defend it." The choice of GPU defines gaming Platform, "it says in the blog post." So the GPU brand should be clearly transparent – no spare GPUs hidden behind a pile of techno jargon. Most partners agreed. "One of these partners was ASUS, who founded his flagship" Republic of Gamers "as an exclusive Nvidia brand and then launched a new" Arez "brand for AMD Radeon graphics cards in April.