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Nvidia and AMD are back on the line



Last Friday, Nvidia announced it was vetoing its controversial GeForce affiliate program for criticizing it for being anti-competitive and increasing its influence on the graphics card market. It is the latest development in the ongoing saga of Nvidia and the competing AMD manufacturer, which lead PR campaigns to attract PC gamers and other potential customers.

Nvidia's GeForce Partner Program (GPP) was announced in early March as a "full transparency" attempt to help consumers make informed purchasing decisions. In essence, Nvidia would provide additional publicity, early access to new product information, and additional technical support for hardware companies, in exchange for companies using only GeForce graphics cards in a single product line. PC hardware review site HardOCP criticized the move and called it "anticompetitive," while competing tech maker AMD made a blog post on "open standards" in mid-April. "We believe the freedom of choice in PC games is not equal." a privilege. It's a right, "the company said in a melodramatic tone, and now Nvidia has decided to pin it down.

Even as it stalled the marketing initiative, Nvidia continued to defend it." The choice of GPU defines gaming Platform, "it says in the blog post." So the GPU brand should be clearly transparent – no spare GPUs hidden behind a pile of techno jargon. Most partners agreed. "One of these partners was ASUS, who founded his flagship" Republic of Gamers "as an exclusive Nvidia brand and then launched a new" Arez "brand for AMD Radeon graphics cards in April.

The NVIDIA GTX 1070 19659005] Photo: Wikicommons [19659005] That was exactly the fragmentation that critics of the GPP were afraid of, although PC makers like ASUS, Acer and others, as Nvidia repeatedly emphasized, could leave the program whenever they wanted, but the possible consequences were unclear For companies that chose to do so, while Nvidia presented the GPP as an added benefit, critics such as those at HardOCP claimed that companies that did not play a ball were in danger of losing access and in chip allocation for new shipments in the back

"It is disturbing that we have been told that companies that do not attend GPP feel like Nvidia would hold back the allocation of GPUs from their holdings, "HardOCP said in an article dated March 8, anticipating that AMD's website was contacted to write about it. "From what we've discussed, the problem of not allocating GPU inventories to GPP partners has not been contracted out, just a wink and a nod." Meanwhile, there were no public incidents. The program was active for two months, becoming a rallying point for critics of the GPP.

AMD's new line of Vega graphics cards.
Photo: Gizmodo

With the graphics card industry facing a continuing shortage thanks to the rise in the cryptocurrency, Nvidia's restrained inventory is a big potential threat. Neither Nvidia nor AMD responded to requests from Kotaku for further comments and instead referred simply to their earlier blog posts on the subject. A vice president of AMD thanked HardOCP for its article on the subject of announcing Nvidia to end the program.

This is not the first time that companies have fought publicly. In 2014, there was much controversy over Watch Dogs running better on PCs with Nvidia graphics cards than on AMD's GPUs. An AMD spokesman blamed the difference for Nvidia's Gameworks program, which they described as "a clear and topical threat to gamers," as it intentionally compromised the performance of AMD graphics cards by asking developers to play their games for Nvidia products to optimize and refuse any input from AMD engineers. Nvidia's Chief Technology Officer Cem Cebenoyan denied the allegations

In the years since then, the heated rivalry between the two companies has not cooled off much, especially since AMD, which is often associated with the economic end of the GPU market, has begun after the launch of a own line of Vega GPUs in the fall of last year to align with the Nvidia GeForce 10 series. (Both lines have different pros and cons, making head-to-head comparisons difficult). Nvidia still controls almost 70% of the graphics card market, although it has eased a bit in recent months, but at least in this latest round of the ongoing feud, AMD has prevailed.


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