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Now it’s AT&T TV, now it’s AT&T TV, which means



AT&T TV Now is no longer. New customers can no longer sign up for Telecom’s thin TV service, similar to YouTube TV or Hulu with live TV.

Instead, customers can only sign up for AT&T TV. In short: AT&T now offers one virtual TV service instead of two. A spokesperson told us that existing customers will be able to continue to use the service without any interference. Variety.

AT&T has incorporated parts of AT&T TV Now into AT&T TV, including getting rid of annual contracts, and does not require people to own AT&T TV hardware. According to AT&T̵

7;s website, people can use their compatible devices (Amazon Fire TV, Apple TV, etc.) for streaming. Customers can choose three different pricing tiers according to the channels they need, including additional items (such as additional sports) and advanced channels (such as HBO). Prices range from $70 to $95, which is more than double the initial starting price of AT&T TV Now.

AT&T Senior Vice President of Marketing Vince Torres said: “By combining these two streaming services into a single AT&T TV experience, we will bring more value and simplicity. Variety.

Even if you don’t just focus on the fact that AT&T has adopted an already confusing naming scheme (DirecTV and DirecTV Now) and made it a reality, AT&T TV Now is still a turbulent bet Even worse (They became AT&T TV and AT&T TV Now respectively in 2019). It launched 65 channels in 2016 at a price of $35 per month, and the idea at the time was to cut the trend of skipping rope. It ran for a minute, but as AT&T faced rising costs, licensing issues, and increased competition from new players, the number began to decline.

The light blue box keeps shrinking.

In September 2018, AT&T TV Now controlled a 25% share of the Internet TV user market; according to data from the analytics company Antenna, by September 2020, this proportion had dropped to only 8%. Although Hulu’s Live TV, YouTube TV and Fubo have all achieved some growth, AT&T Now has now shrunk significantly. Price increases and channel power outages have caused licensing differences, so it is not difficult to understand why AT&T TV Now failed.

AT&T TV Now has gone from a peak of 1.86 million users in the third quarter of 2018 to less than 685,000 users in September 2020. In many cases, trying to find a balance between the cost of running a thin-package TV service and keeping monthly subscription prices low leads to an unprofitable future. Even the former CEO of AT&T, Randall Stephenson, doesn’t think so.

“[Weabsolutelybelievethatthiswillbeveryattractivetoalargenumberofcustomerswhohavenotactuallyappearedinthemarkettoday”StephensonsaidbeforethereleaseofDirecTVNow(atthetimeknownasAT&TTVNow)in2016accordingto[Weareabsolutelyconvincedthatthisisgoingtobeveryveryattractiveforalargegroupofcustomerswhoreallyaren’teveninthemarkettoday”Stephensonsaidin2016aheadofDirecTVNow’s(thenAT&TTVNow)launchaccordingto[我们绝对相信,这对于今天实际上还没有出现在市场中的一大批客户将具有非常大的吸引力,”斯蒂芬森在2016年DirecTVNow(当时称为AT&TTVNow)发布之前说,根据[Weareabsolutelyconvincedthatthisisgoingtobeveryveryattractiveforalargegroupofcustomerswhoreallyaren’teveninthemarkettoday”Stephensonsaidin2016aheadofDirecTVNow’s(thenAT&TTVNow)launchaccordingtoVariety.


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