Nike is starting an all-out war with the devil. The clothing company has successfully blocked Lil Nas X’s ““-At least until now.
On Wednesday, the U.S. District Court in New York approved Nike’s request for a temporary restraining order against MSCHF. MSCHF is an art group that has collaborated with rappers to create a pair of sneakers containing “a drop of” human blood. They collaborated with a modified Nike Air Max 97.
Nike told CBS News in a statement on Thursday: “Nike today filed a trademark infringement and dilution lawsuit against MSCHF related to Satan shoes.”
The court order stated that the Brooklyn agency was unable to fulfill any order. In a court hearing on Thursday morning, MSCHF’s lawyers said that most shoes, more than 600 pairs, have been issued to individual consumers on the grounds that they have nothing to do with Nike’s request.
Nike’s lawyer said he has “serious doubts” about whether MSCHF will be able to ship and deliver all 665 pairs of shoes in the past few days. Lawyers believe that even if they do, they cannot eliminate the “irreparable damage” caused by shoes.
He believes that shipping shoes will not eliminate the “after-sale confusion and delusion” experienced by Nike customers. Nike said that MSCHF’s marketing and social media materials highlight Nike’s “Nike” logo, and there is no public statement or any relationship with Nike.
Nike said that some customers are now boycotting the brand online because it is clearly related to Satan. The company hopes that MSCHF will stop all orders currently being shipped and take them back.
On Monday, 665 pairs of demon-themed sneakers with a price tag of $1,018 were sold in just one minute. Fans have a chance to win gifts to win the last 666th pair of shoes, but lawyers said that the lottery is currently suspended.
In a court hearing, MSCHF said the shoes are art-a criticism of the culture of cooperation, and a criticism of “how Nike will work with anyone”. The lawyer quoted accompanying artwork”“, “The impact on society is equally important,” but did not face litigation.
MSCHF made similar arguments in a statement to CBS News. The company said: “There are only doctrinal issues here.” “Who is Nike to censor one person and not the other?”
MSCHF’s lawyers also claimed that the purchaser of this pair of shoes is a delicate sneaker toe. They do not believe that this pair of shoes are related to Nike, and they do not intend to wear this pair of shoes in public, but display it as a work of art. . Nike disputed this statement, and pointed to the image of Miley Cyrus wearing sneakers in an Instagram post, telling her 127 million followers.
The lawsuit is still ongoing. MSCHF stated that it will no longer sell the Satan shoes, adding: “No more shoes.”
The controversial sneaker, accused by countless conservative politicians and religious leaders, is characterized by a bronze five-pointed star, the number “666” and a small amount of human blood obtained from the MSCHF team.
This price is based on the scripture of Luke 10:18, which says: “I saw Satan fall from the sky like lightning,” the group told CBS News. The release coincided with Lil Nas X’s new song and music video “MONTERO (Called by My Name)”, in which the 21-year-old tried to seduce a horned demon to pay tribute to him.His comradeship.
Nike told CBS News earlier this week that it was not involved in designing or releasing the shoes with Grammy-winning artists or art groups.
The company said on Monday: “We don’t recognize them.”
Later that day, NikeOppose MSCHF, claiming that Nike infringed its trademark and damaged its brand.
The sneaker giant argued that the shoes “may cause confusion and dilution, and create a wrong connection between MSCHF products and Nike,” he said. “There is already obvious confusion and dilution in the market, including calls to boycott Nike. To deal with this situation.” Based on the wrong belief that Nike has authorized or approved the product, MSCHF’s Satan shoes were launched. ”
The lawsuit added: “As a direct and direct result of MSCHF’s wrongdoing, Nike has suffered, continues to suffer damage, and/or may suffer damage to its trademark, business reputation and money irreparable goodwill.” “Unless there is an order. Otherwise, MSCHF will continue to use Nike’s identified trademarks and/or confusingly similar trademarks, and will cause irreparable damage to Nike, and Nike does not have appropriate legal remedies.”
The rapper, born Montero Lamar Hill (Montero Lamar Hill), did not shy away from online opposition and even joked that he would go to court with Nike.
However, he also tweeted on Monday that “strong opposition” is causing “emotional loss.”
He said: “I tried to cover it with humor, but it is getting harder and harder.” “My anxiety is higher than ever.” Lil Nas X was not designated as a defendant in the lawsuit.
MSCHF told CBS News in a statement on Thursday that it “strongly believes in freedom of speech” and added: “Nothing is more important than our ability and the ability of other artists like us to continue working in the coming years… “
The company said: “We look forward to cooperating with Nike and the court to resolve this case as quickly as possible.”